Egg Marketing Board

Egg Marketing Board

The Egg Marketing Board was an agricultural marketing organization set up by the British government in December 1956 to stabilise the market for eggs due to a widespread collapse in sales. The Board purchased all the eggs produced in the UK, graded them to a national standard, and then marketed them to shops. Each eggshell was stamped with a small "lion" logo as a mark of quality that would be seen by the customer. Egg producers were paid according to the quality of their eggs, less a deduction based on the number of eggs sent to packhouses for administration and advertising. [http://news.bbc.co.uk/onthisday/hi/dates/stories/june/21/newsid_2988000/2988175.stm "On this day, 21 June 1968: Egg board 'should be scrapped'"] , BBC News. Retrieved 22 June 2007.]

Slogans used by the board included "Go to work on an egg", introduced in 1957 in a £12 million advertising campaign and turned into a series of television advertisements starring Tony Hancock and also featuring Patricia Hayes and Pat Coombs that ran for six years from 1965 to 1971. Other slogans included "Eggs are cheap", "Eggs are easy" and "Eggs are full of protein". [ [http://www.timesonline.co.uk/tol/life_and_style/health/article1957593.ece "‘Go to work on an egg’ ad banned"] , TimesOnline, 20 June 2007. Retrieved 21 June 2007.] [ [http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/06/19/negg119.xml "Watchdog goes to work on egg advert"] , Telegraph.co.uk, 21 June 2007. retrieved 22 June 2007.] [ [http://www.guardian.co.uk/uk_news/story/0,,2107135,00.html "Do not go to work on an egg"] , Guardian Unlimited, 20 June 2007. Retrieved 22 June 2007.]

The Board closed down in 1971 and the lion mark was dropped. The lion mark was however revived in 1998 by the
British Egg Information Service. [ [http://www.britegg.co.uk/lionquality05/startlionquality.html "Lion Quality Mark"] , British Egg Information Service. Retrieved 22 June 2007.]

ee also

* Go to work on an egg - advertising campaign from the 1950s

References


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Marketing board — A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. They most commonly exist to help sell farm products such as milk, eggs, or beef and are funded by the farmers… …   Wikipedia

  • Go to work on an egg — was an advertising slogan used by the United Kingdom s Egg Marketing Board during the 1950s as part of more than £12 million it spent on advertising. The proposition was that having an egg for breakfast was the best way to start the working… …   Wikipedia

  • AG Manitoba v. Manitoba Egg and Poultry Association — SCCInfoBox case name=Manitoba Egg Reference full case name=AG Manitoba v. Manitoba Egg and Poultry Association heard date=? decided date=? citations= [1971] S.C.R. 689 history=none (Reference question) ruling= appeal allowed ratio= SCC=1970 1971… …   Wikipedia

  • Pennsylvania Liquor Control Board — The Pennsylvania Liquor Control Board (PLCB) is an independent government agency that manages the beverage alcohol industry in Pennsylvania. It is responsible for licensing the possession, sale, storage, transportation, importation, and… …   Wikipedia

  • Список выпусков «Шоу Бенни Хилла» — Содержание 1 Выпуски шоу 1.1 На Би Би Си 1.2 На Thames Television …   Википедия

  • Barney Bubbles — The original UK 45rpm single picture sleeve of Ian Dury and the Blockheads Hit Me With Your Rhythm Stick designed by Barney Bubbles Colin Fulcher aka Barney Bubbles (30 July 1942 14 November 1983) was a radical English graphic artist, whose work… …   Wikipedia

  • Tony Hancock — Infobox Person name = Tony Hancock image size = 280px caption = Biography published in 1978 (1983 paperback reprint shown) birth name = Anthony John Hancock birth date = birth date|1924|05|12|df=y birth place = Hall Green, Birmingham, England… …   Wikipedia

  • Tony Hancock — Nombre real Anthony John Hancock Nacimiento 12 de mayo de 1924 Hall Green, Birmingham, Inglaterra, Reino Unido Fallecimiento …   Wikipedia Español

  • Agriculture and Food Supplies — ▪ 2007 Introduction Bird flu reached Europe and Africa, and concerns over BSE continued to disrupt trade in beef. An international vault for seeds was under construction on an Arctic island. Stocks of important food fish species were reported… …   Universalium

  • Trade and Commerce — In Canadian constitutional law, section 91(2) of the Constitution Act, 1867 provides the federal government with the authority to legislate on matters related to the regulation of Trade and Commerce. This power is generally balanced against the… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”