Egg Marketing Board

Egg Marketing Board

The Egg Marketing Board was an agricultural marketing organization set up by the British government in December 1956 to stabilise the market for eggs due to a widespread collapse in sales. The Board purchased all the eggs produced in the UK, graded them to a national standard, and then marketed them to shops. Each eggshell was stamped with a small "lion" logo as a mark of quality that would be seen by the customer. Egg producers were paid according to the quality of their eggs, less a deduction based on the number of eggs sent to packhouses for administration and advertising. [http://news.bbc.co.uk/onthisday/hi/dates/stories/june/21/newsid_2988000/2988175.stm "On this day, 21 June 1968: Egg board 'should be scrapped'"] , BBC News. Retrieved 22 June 2007.]

Slogans used by the board included "Go to work on an egg", introduced in 1957 in a £12 million advertising campaign and turned into a series of television advertisements starring Tony Hancock and also featuring Patricia Hayes and Pat Coombs that ran for six years from 1965 to 1971. Other slogans included "Eggs are cheap", "Eggs are easy" and "Eggs are full of protein". [ [http://www.timesonline.co.uk/tol/life_and_style/health/article1957593.ece "‘Go to work on an egg’ ad banned"] , TimesOnline, 20 June 2007. Retrieved 21 June 2007.] [ [http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/06/19/negg119.xml "Watchdog goes to work on egg advert"] , Telegraph.co.uk, 21 June 2007. retrieved 22 June 2007.] [ [http://www.guardian.co.uk/uk_news/story/0,,2107135,00.html "Do not go to work on an egg"] , Guardian Unlimited, 20 June 2007. Retrieved 22 June 2007.]

The Board closed down in 1971 and the lion mark was dropped. The lion mark was however revived in 1998 by the
British Egg Information Service. [ [http://www.britegg.co.uk/lionquality05/startlionquality.html "Lion Quality Mark"] , British Egg Information Service. Retrieved 22 June 2007.]

ee also

* Go to work on an egg - advertising campaign from the 1950s

References


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