Daniel M. Oppenheimer

Daniel M. Oppenheimer is an associate professor of psychology at Princeton University's Department of Psychology. Primarily interested in cognitive psychology, he researches causal discounting, charitable giving, perceptual fluency, and people's perceptions of randomness.^[1] He won the 2006 Ig Nobel Prize in Literature for his paper "Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with using long words needlessly" which argues that simple writing makes authors appear more intelligent than complex writing. ^[2][3]

Notes

1. ^ Princeton University (2004). Princeton University Department of Psychology: Danny OppenheimerPrinceton.edu. Retrieved on 2007-07-27.
2. ^ Improbable Research Editors (2006). Winners of the Ig Noble Prize. Improb.com. Retrieved on 2007-07-27.
3. ^ Oppenheimer, D.M. (2006). Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with using long words needlessly. Applied Cognitive Psychology. 20 (2): 139–156.

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