WMLQ

Infobox Radio station
name = WMLQ


city = Manistee, Michigan
area = [http://www.radio-locator.com/cgi-bin/pat?call=WMLQ&service=FM&status=L&hours=U]
branding = 97 Coast FM
slogan = Relaxing Favorites
airdate = 1970
frequency = 97.7 MHz
format = Soft Adult Contemporary/Easy Listening
power = 2,500 watts
erp =
class = A
callsign_meaning =
former_callsigns = WVXM (1/17/95-6/1/06)
WMTE-FM (3/25/91-1/17/95)
WRRK (?-3/25/91)
owner = Synergy Media
licensee =
sister_stations =
webcast =
website =
affiliations =

WMLQ (97.7 FM; 97 Coast FM) is a radio station located in Manistee, Michigan broadcasting a soft adult contemporary format.

The station began broadcasting in 1970 under the WMTE-FM call sign (the current WMTE-FM, at 101.5, is unrelated). In the 1980s, the station was WRRK, playing Top 40 music. From 1995 to 2006, the station simulcast WVXU in Cincinnati, Ohio as WVXM, an affiliate of the "X-Star Radio Network," which featured a variety of programs, including news, talk, jazz, and adult standards.

After WVXU was sold to the owners of classical station WGUC in Cincinnati, all of WVXA's former repeater stations were sold off to other owners; 97.7 FM was purchased by Synergy Media, owners of classic rock station WWKR in Hart, Michigan. Synergy Media has installed a commercial Soft AC/Oldies/Easy Listening format on 97.7 FM as "The Coast."

The WMLQ calls were formerly used in the 1980s and 1990s at an FM station in Rogers City, Michigan, which coincidentally also operated on the 97.7 FM frequency (it later moved to 96.7) and also played an AC format, under the name "Mello-Q." Also coincidentally, the original WMLQ in Rogers City later became WVXA, also an X-Star Radio Network affiliate; it is now WRGZ and simulcasts WATZ-FM, a commercial country music station in Alpena, Michigan.

Translators

RadioTranslators
callsign = WMLQ
call1 = W285DY
freq1 = 104.9 FM
city1 = Ludington, Michigan

Sources

* [http://www.michiguide.com/dials/rad-m/wmlq.html Michiguide.com - WMLQ History]

External links

*FMQ|WMLQ