Embed International

Infobox Company
name = Embed International

type = Privately held company
genre =
foundation = 2001
founder =
location_city = Perth
location_country =
location =
origins =
key_people = Adam G Steinberg. Managing Director
area_served =
industry =
products = debit card systems
services =
revenue =
operating_income =
net_income =
num_employees = 25
parent =
divisions = USA, Australia
subsid =
owner =
slogan =
homepage = http://www.embedcard.com http://www.embed.com.au/
dissolved =
footnotes =

Embed International is a supplier manufacturer of debit card systems and managementapplications for the amusement, leisure and retail industries. ECS (Embed’s card system) is now used throughout the world with over 200 operatinglocations in the USA, Australia, New Zealand, Singapore, Indonesia, Philippines, MiddleEast and India. Embed was born of and maintains close ties to the Leisure and Allied IndustriesGroup (LAI). LAI is a regional leader that builds amusement machines and operates centersthroughout Asia, Australia and New Zealand.

ECS

ECS (Embed Card System) is a total operating solution for an entertainment facility. ECS provides admissions control, cashless operation of vending, redemption and video games, as well asretail, food and beverage sales. It also provides a comprehensive marketing, monitoringand reporting system. All data and transaction information is kept on a data server and noton the customers’ card, eliminating card tampering fraud.

ECS is a server-based system. A server communicates with client card swipers. Customers load credit onto their magnetic stripe cards. When a customer "swipes" their card, their credit balance is checked and a game or admission to an attraction is issued. The system includes full Point of sale and data management facilities.

Color-Glo

Embed's flagship hardware product is the Color-Glo swiper. The unit has a translucent shell and multi colour LEDs that can be programmed to cycle and change colours depending on how they are being used. The swiper would normally be attached to a video game or turnstile. The customer swipes the card to gain entry to an attraction or play the game. Debit card systems allow operators to offer differential pricing for regular customers. Other benefits include automatically controlled timed play for groups of customers and automatic game auditing.

Operations

Embed operates out of Dallas in the USA and Perth in Australia. Embed currently employs about 25 people spread over both offices. Their tasks include designing the ECS hardware, writing the ECS software application, installation at customer sites and providing customer support.