- RevPAR
RevPAR, or revenue per available room, is an important metric relevant to the
hotel industry. Often it is utilized as a primarystatistic indicating the overall financial performance of a property.Note that RevPAR numbers represent a measure of performance in terms relative to a property's past results, and especially in comparison to competitors within a custom defined market, trading area, or DMA. Also, comparisons are usually best considered between hotels of the same type, or with target customers. (e.g.
Full Service , Luxury, Extended Stay, Economy)A few
syndicated data companies compile RevPAR information across markets via voluntary survey, and provide compiled blinded information back to the industry.Other Caveats:
* Successful RevPAR numbers differ from market to market based on demand,cost of living , and other factors.
* Best compared across like time periods. For example, it is proper to compare RevPAR on a Friday only versus other Fridays.
* Best compared across similar seasonal time periods. For example, comparing results from theChristmas week with the same a year previous is more credible than with a non-holiday week.Calculation
:
* "RevPAR" is revenue per available room,
* "Rooms Revenue" is the revenue generated by rooms sales
* "Rooms Available" is the number of rooms available for sale in the time periodAn often used short cut to estimate RevPAR is to multiply Occupancy % times Average Daily Rate (ADR)
*So, Revpar (estimated) = Occ% * ADRReferences
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