Lledo

Lledo

Lledo was a brand of die cast toys, founded in 1982 by Matchbox co-founder Jack Odell and Burt Russell. [ [http://news.bbc.co.uk/1/hi/business/6282258.stm BBC NEWS | Business | Co-founder of Matchbox Toys dies ] ]

Lledo was a reversal of Odell's own surname, which set out to specialise in replicating early Matchbox series styles. Odell and Russell bought machinery from the Universal company of Hong Kong, who had brought and shipped the Matchbox manufacturing plant to Hong Kong. Odell and Russell re-shipped the machinery back to a factory in Enfield, England where in April 1983 a new range called "Days Gone" was launched.

The favourite model of collectors of the company's products was a Ford Model T van, which then became the basis for the start of a series of limited edition models for gifts, product launches and special promotions; most commonly produced in limited edition runs of 500 or 1000 models. [ [http://www.ygrainger.freeserve.co.uk/die_cast.htm Lledo Collection at Masham Rally ] ] The company later launched the "Vanguards" range, which specialised in replica classic cars. [ [http://www.anglia-models.co.uk/lledo.htm Lledo Models of the Ford Anglia ] ]

Although shipping high volumes of product, the company could not compete against low cost producers from both Hong Kong and China, who also entered the special promotions market with high quality products. As a result, Lledo went bankrupt in 1999, and the naming right and model range bought by Corgi. Corgi continued producing the range of models in China until 2005, when the remaining models were merged into the Corgi Classics range.

Jack Odell died on 8 July 2007 at the age of 87. [ [http://news.bbc.co.uk/1/hi/business/6282258.stm BBC NEWS | Business | Co-founder of Matchbox Toys dies ] ]

ee also

* Airfix
* Corgi Classics Limited
* Dinky
* Hot Wheels
* Husky
* Jada Toys
* Matchbox
* Mettoy-Corgi
* Revell

References

External links

* [http://www.lledomodels.com/about_lledo.asp History of Lledo]


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