Milma

Infobox_Company
company_name = Kerala Co-operative Milk Marketing Federation (KCMMF)
company_type = Cooperative
company_
company_slogan = Keralam Kanikandunarunna Nanma
foundation = 1980 | location = Thiruvananthapuram,Kerala, India
industry = Dairy
products = Milk products & Cattle feeds
revenue = profitRs 705.95 lakhs INR (2005-06)
num_employees = 32,000
homepage = [http://www.milma.com/ www.milma.com]

"Milma" is the popular name given to Kerala Co-operative Milk Marketing Federation (KCMMF). Milma started its operation in 1980 with its head office at Thiruvananthapuram. It was started under the Indo-Swiss project [http://www.kerala.gov.in/idukki/importsec.htm] . The project was launched in 1963 on the basis of a bilateral agreement executed between the Swiss Confederation and the Government of India. The project has made great strides in the improvement of livestock farming in the state. One of them is the development of Swiss Brown, a cross breed suited for the state's conditions. The project is now managed by the Kerala Livestock Development and Milk Marketing Board. It main motive was to implement the Operation Flood programme started by the National Dairy Development Board (NDDB) in Kerala.

The project impact was so widespread that close to about 83 % of the adult cattle of the state got converted to the new breed – Sunandini-, the milk production increased by over ten times and the per capita availability of milk increased by over 7 times with over a million families dependant on milk production. The project has succeeded in integrating better technology and management to the traditional small holder production system. It also demonstrated how the high productive, semi stall fed cows led to a spontaneous decline in the total bovine population of the state from 34.6 lakh in 1977 to 21.86 lakh in 2003 when the total bovine population of India went through an upsurge. This contributed immensely to environmental sustainability. By demonstrating a growth model for productivity enhancement, the project not only impacted the million small livestock holders in Kerala, but also millions outside the state [Joseph, A.K., "People Centered Livestock Service Reforms", Workshop on “Inspiring Change in the Livestock Sector – People to Policies” http://www.intercooperation.ch/offers/events/jubilee-25-years/SESSION%20PAPER%20-%20AKJOSEPJH.pdf] .

The project demonstrated revolutionary institutional changes beginning with the Indo Swiss project of Kerala, an autonomous institution under the govt. of Kerala to the Livestock Development and Milk Marketing Board and then to the present autonomous company - the Kerala Livestock Development Board, with the formidable dairy cooperative system under the Kerala Cooperative Milk Marketing Federation (MILMA), under the able guidance of its first managing director S. Nagarajan IAS, spun off as successful an independent entity.-- () 02:15, 26 September 2008 (UTC)The name milma represents:-

2,658 primary milk co-operative societies

7.5 lakhs farmer members

Three Regional Co-operative Milk Producers' Union

Eleven Dairies capable of handling 9.90 lakhs litres of milk per day

Thirteen Milk Chilling Centres

Two Cattle Feed Plants with cumulative capacity of 600MT per day

One Milk Powder Plant of 10MT per day capacity

A well established Training Centre

5,200 retail outlets

Over 32,000 people working either directly or indirectly for the functioning of milma

Apart from these we serve millions of consumers day-in and day-out.

-- () 02:11, 26 September 2008 (UTC)

A Historical Perspective

� Till 1960 milch animals in Kerala comprised low yielding local animals.

� Crossbreeding local animals with breeds from Britain started during preindependence period.

� organized milk sales started during same period by formation of village level cooperative.

� Artificial Insemination (AI)started in key villages during the second Five year plan period.

� State level crossbreeding scheme started by Animal Husbandary Dept. in 1950.

� Indo Swiss Project started in 1963 and Frozen Semen Technology was introduced.

� First Key village Scheme was launched in 1952.

� During Fourth plan, Intensive Cattle Development Project was launched.

� Dairy Development Department was formed in 1962 & it undertook cross breeding programme.

� City Milk Supply Scheme introduced by DD Dept by collecting milk from Societies.

� KLD & MM Board took over the milk collection and Distribution Activity in 1976.

Dairying in Kerala

� Estimated milk production in Kerala is about 65lakhs litres per day (Source AH Dept).

� Milma procures an average of 6.80 lakh litres per day.

� There are more than 32 brands of sachet milk in the State.

� Approximately 4.50 lakhs litres of milk per day reaches Kerala from neighbouring States.

� Milma is the market leader in the Dairy Sector and the average sales per day is 8.55 lakh litres.

-- () 02:11, 26 September 2008 (UTC)