- PlattForm Advertising
Infobox Company
company_type = Privately Held
company_name = PlattForm, Inc.
| foundation = 1989 [http://www.plattformad.com Company Website] ]
location = flagicon|USALenexa, Kansas , USA
industry =Advertising
key_people =
num_employees = 350+ [http://www.thinkkc.com/2_partners/2d_corporate/profiles/bernsteinrein.htm ThinkKC.com] ]
homepage = [http://www.plattformad.com/ www.plattformad.com]PlattForm, Inc. is a full-service
advertising andmarketing agency specializing inhigher education . PlattForm employs more than 350 professionals and is headquartered inLenexa, Kansas .History
Founded in
1989 , PlattForm began as a seven-employee organization located in the basement of owner and CEO Michael Platt’s house. Initially offering only media buying services, over time PlattForm expanded its services, offering production and non-traditional services to clients.In May 2005, PlattForm purchased Target Marketing, a marketing firm located in
Liberty, Missouri . In December 2005, PlattForm was purchased as a portfolio company by Arlington Capitol Partners, aWashington D.C. private equity firm focused on growth in education and other industries.In July 2007, PlattForm acquired two firms:
VentureDirect Worldwide , aNew York based firm specializing inlead generation throughintegrated marketing , andBeauty Schools Directory , an information resource for prospectivebeauty school students. The acquisition of both entities resulted in $175 million ingross revenue , substantially increasing the scale for PlattForm.Services
PlattForm now offers full-service marketing and advertising to organizations in the
higher education industry. They bill more than $100 million annually to clients for creative work and other services, including:
*Direct mail
*Client services
*Media planning andbuying
*Print design andproduction
*Video and radio production
*Web design and development
*Public relations
*Interactive technologies
*Admissions support Clients
PlattForm has more than 2,600 partnerships with traditional
colleges ,universities , career colleges,proprietary schools and other postsecondary institutions. About 200 clients are fully represented by the agency, which manages everything from purchasing media totelemarketing . Some of PlattForms’s clients include:
*Corinthian College
*High-Tech/The Chubb Institute
*Kaplan
*Vatterott
*University of Phoenix
*ATI
*UEI & ACT
*Institute of Technology
*ECPI College of Technology Awards
The company has received several national and international awards, including an
Emmy nomination. PlattForm’s recent awards include:*2007 Communicator Awards (International), Award of Excellence (1st Place)
*2006 Omni Awards (Regional), Platinum Best of Show (1st Place)*2006 Aurora Awards, Gold Award - Best
Cinematography /Videography /Photography , "Ross Medical Education Center"*2006 Web Awards, Advertising Standard of Excellence, "
Pinnacle Career Institute web site" and Education Standard of Excellence, "Pinnacle Career Institute web site"*2004
Ernst & Young Entrepreneur of the Year, Michael Platt, Owner & CEO, PlattFormReferences
External links
* [http://www.plattformad.com/ PlattForm Official Web Site]
* [http://www.beautyschoolsdirectory.com/ Beauty Schools Directory]
Wikimedia Foundation. 2010.