Barbara Coll

Barbara "WebMama" Coll is a search engine specialist [ cite web
url=http://www.digital-web.com/articles/kelly_goto/
publisher=Digital Web
title=Kelly Goto Interview
date=March 5 2003
accessdate=2007-07-05 Kelly Goto points to WebMama as search engine specialist.] a pioneer of search engine marketing (SEM), and an internationally recognized leader in search engine optimization (SEO).

Coll founded WebMama.com Inc. in September 1996, and in 2003 Coll established the global, non-profit Search Engine Marketing Professional Organization (SEMPO). [ [http://web.archive.org/web/20031009100033/www.sempo.org/sempo-board-of-directors.php SEMPO Board of Directors 2003] ] . She is also a veteran (6 years) speaker at the Search engine strategies conferences [ [http://www.searchengineguide.com/articles/2006/0411_rc1.html Search Engine Guide: Successful Site Architecture] ] and is a past member of the advisory board of the Internet marketing conference .

Coll was recently named in B2B Magazine's Who's Who list 2008 [ [http://http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080714/FREE/151630064/1196/whoswho B2B Magazine's Who's Who 2008] ] .

Biography

Coll was born in 1960 and raised in Ottawa, Canada. She received a Bachelor of Engineering from Carleton University in 1986, and moved to Silicon Valley soon thereafter. This move allowed her to live in the midst of emerging technology, and all things Internet. After working with technology giants Sun Microsystems, and Ipsilon, Coll founded WebMama to help people understand the value of search generated traffic [ cite web
url=http://www.bizjournals.com/sanfrancisco/stories/2005/10/17focus5.html
publisher=San Francisco Business Times
title=Bringing a Womans Touch to the Web
date=October 17 2005
accessdate=2007-07-05 Business Magazine mentions Webmama milestone.]

In addition to paid work, Coll offered her skill set on a voluntary basis to the Forum for Women Entrepreneurs [ [http://www.fwe.org Forum for Women Entrepreneurs] ] and the Children’s Discovery Museum, [ [http://www.cdm.org Children's Discovery Museum] ] . Just before the company moved to its world headquarters in Palo Alto, in 2001, Coll started working with Google to help define their new paid advertising product.

Coll is also the president of the California branch of the Carleton Alumni [ [http://alumni.carleton.ca/alumni/index.cfm?fuseaction=branch&type=thread_page&id=41&thread=12&forum=4 Carleton University Alumni] ] and was profiled by Michelle Lavoie for the Carleton University Magazine in 2001 [ [http://magazine.carleton.ca/2001_winter/402.htm WebMama Barbara Coll loves life on the west coast] ] .

Coll now lives in Menlo Park, California with her husband and son.

See also

*Search engine optimization
*Search engine marketing

References

External links

* [http://www.webmama.com/ WebMama.com Inc.]
* [http://blog.webmama.com/ WebMama Blog]
* [http://www.sempo.org/ Search Engine Marketing Professionals Organization]