Real progress

Real progress

"Real Progress" was a strapline, brand and theme of the Green Party of England and Wales in the 2004 European Election and the 2005 General Election. It was hugely important in changing public and media perceptions of the Green Party and was hailed as such by commentators including the BBC and The Times. It was the subject of a Guardian editorial simply entitled "Real progress". It was conceived by the Publications Co-ordinator on the Green Party of England and Wales#Executive 25 year old Matt Wootton in late Summer 2003. It was first used in a leaflet at the Green Party's Autumn Conference in Lancaster in 2003. The "Real Progress" phrase was based on a theme initiated by External Communications Co-ordinator 2000-2004 Dr Spencer Fitz-Gibbon. By the end of the year Wootton had employed graphic designer Jim Killock to unify the words Green Party and "Real Progress" in a single "badge" and the "lozenge" was born, which Wootton and Killock considered clunky (see [http://www.mattwootton.com/Green%20Party%20photos.html Wootton's homepage] ).

The "Real Progress" rebrand was also a house style change, using a new set of colours, according to Wootton's website, inspired by the colours used on the website of the Swedish Green Party

The rebrand utilised a designer typeface - the first time the Green Party had used one - which was chosen to be the modern-looking [http://www.fontshop.com/fonts/downloads/fontfont/ff_profile FF Profile] which was chosen for its progressive, clean and slightly quirky qualities.

The rebrand was first launched to the media at the Spring Conference 2004 and made was covered by the BBC [http://news.bbc.co.uk/1/hi/uk_politics/3501428.stm] and The Times. The Times article [http://www.timesonline.co.uk/tol/news/uk/article1041016.ece Greens to drop sandals for suits and soundbites] demonstrates the importance of the rebrand to the Green Party at that time, with the party apparently eschewing "beards, sandals and nut cutlets" for "sharp suits, a new colour scheme, a corporate logo and an “upbeat” range of “commonsense” policies."

Although not an essentially research-based rebrand created using qualitative feedback, Wootton and Killock (Killock joined the Executive the next year) went on to become the party's two leading advocates of research and demographics.

A series of Guardian articles are below, demonstrating the impact of the rebranding.


[http://www.guardian.co.uk/uk_news/story/0,,1167246,00.html Greens push towards June elections]

[http://politics.guardian.co.uk/green/story/0,,1168182,00.html Green Day]

[http://www.guardian.co.uk/eu/story/0,,1165290,00.html Guardian editorial Leader]

[http://www.guardian.co.uk/guardianpolitics/story/0,,1163291,00.html Greens rebranding to attract June votes]


Wikimedia Foundation. 2010.

Нужно решить контрольную?

Look at other dictionaries:

  • Progress — Студийный альбом Take That …   Википедия

  • Real World/Road Rules Challenge 2000 — Genre Reality TV Competition Created by Mary Ellis Bunim and Jonathan Murray Presented by Gladys Sanabria Country of origin United States …   Wikipedia

  • Progress (Datenbank) — Progress Software ist ein US amerikanisches Unternehmen mit Firmensitz in Bedford, Massachusetts. Das Unternehmen ist ein weltweiter Anbieter von Applikations Infrastruktur Software für die Entwicklung, die Integration und das Management von… …   Deutsch Wikipedia

  • Progress Software — (NASDAQ: PRGS) ist ein US amerikanisches Unternehmen mit Firmensitz in Bedford, Massachusetts. Das Unternehmen ist ein weltweiter Anbieter von Applikations Infrastruktur Software für die Entwicklung, die Integration und das Management von… …   Deutsch Wikipedia

  • REAL ID Act — of 2005 Full title To establish and rapidly implement regulations for State driver s license and identification document security standards, to prevent terrorists from abusing the asylum laws of the United States, to unify terrorism related… …   Wikipedia

  • Progress Energy Center for the Performing Arts — in Raleigh and commemorative statue of the city s namesake Sir Walter Raleigh The Progress Energy Center for the Performing Arts is the main venue for the performing arts in Raleigh, North Carolina. The naming rights to the cente …   Wikipedia

  • Progress (Album) — Progress Studioalbum von Take That Veröffentlichung 15. November 2010 Aufnahme Juni August 2010 Sarm West Studios (London, Verei …   Deutsch Wikipedia

  • Progress (album) — Progress Album par Take That Sortie 15 novembre 2010 Enregistrement Septembre 2009 Août 2010 Sarm West Studios (Londres) Electric Lady Studios (New York) The Village (Los Angeles) Real World Studios (Box, Royaume Uni) The Record Plant… …   Wikipédia en Français

  • Real Time Opera — (RTO) is a performing arts organization dedicated to the production of new opera. Founded in 2002, it is based in Contoocook, New Hampshire and produces opera across the USA, engaging professional singers and a range of instrumental ensembles for …   Wikipedia

  • Progress Party (Norway) — For the 1957 party by the same name, see Progress Party (Norway, 1957). Progress Party Fremskrittspartiet Leader Siv Jensen …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”