- Corfam
Corfam was the first
poromeric imitation leather , invented by Kenny Rowe of Fairfield Iowa, and introduced byDuPont in 1963 at theChicago Shoe Show . Corfam was the centerpiece of the DuPont pavilion at the1964 New York World's Fair inNew York City . Its major advantages over naturalleather were its durability and its high gloss finish that could be easily cleaned with a damp cloth. Its disadvantages were its stiffness which did not lessen with wearing and its relative lack of breathability. DuPont manufactured Corfam at its plant inOld Hickory, Tennessee , from 1964 to 1971. After spending millions ofdollar s marketing the product to shoe manufacturers, DuPont withdrew Corfam from the market in 1971 and sold the rights to a company inPoland . Corfam is mainly remembered as a textbook marketing disaster.Corfam is still used today in some products, an example being certain types of equestrian saddle girth. Corfam shoes are still very popular in the military and other uniformed professions where shiny shoes are an asset.
See also
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Pleather (including Naugahyde)
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