- On-Cor
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On-Cor (stylized On•Cor) is a brand of frozen food which used to be sold in two pound packages. On-Cor has reduced the size of their packages from 2 pounds to "28 ounces". These also include Redi-Serve patties. Previously, On-Cor advertised that their products were "2 pounds".
Contents
Products
On-Cor produces three lines of frozen foods. These are "Classics," "Dinner Partners" and "Traditionals".
Classics
- BBQ Chicken
- Sonora-Style Enchilada
- Lasagna with Meat Sauce
- Macaroni & Beef with Tomatoes
- Swedish Meatballs in Sauce with Pasta
- Four Stuffed Green Peppers
- BBQ Rib Pork Patties
- Breaded Veal Parmagiana
- Breaded Chicken Parmagiana
- Four Stuffed Cabbage Rolls
- Chicken & Pasta Dinner
Traditionals
- Macaroni & Cheese
- Gravy & Sliced Turkey
- Gravy & Salisbury Steaks
- Mostaccioli & Meatballs
- Jumbo Char-Broiled Beef Patties
Dinner Partners
- Gravy & Meatloaf with Mashed Potatoes
- Gravy & Salisbury Steaks with Mac & Cheese
- Gravy & Chicken Breast
- BBQ Rib Pork Patties with Mashed Potatoes
Redi-Serve
- Chicken Nibblers
- Chicken & Cheddar Cheese Nibblers
- Chicken Strips
- Chicken Strips with American Cheese
- Chicken Patties
- Veal Patties
- Chuck Wagon Beef Patties
- Chicken Fried Beef Patties
- Hot'n'Spicy Chicken Strips
- Grilled Chicken Breast Patties
Advertising
The jingle “For taste and more, it’s On-Cor,” is often cited as one of the most memorable in advertising history. For years, American consumers welcomed “Al the Grocer” into their homes – on the TV screen and at the dinner table. This was played by Al Molinaro.
Richard Kind picked up where Al left off, ready to offer assistance to those consumers who just can’t finish On•Cor’s 26-ounce family-size entrées.
From On-Cor’s inception in 1946, advertising has played a unique role. On-Cor’s founder, Sol Friend, was a pioneer in television advertising, utilizing sponsorships and product placements, and associating the brand with spokespeople and popular children’s characters. Even in the company's early days, they recognized the value of retail support, and the company made heavy use of radio and television, especially children's programs.
In the early 1950s, the Garfield Goose children's TV show on WGN-TV offered a Rubber Tubby Duck as a premium for one On-Cor Minute Steaks wrapper and 25 cents. The initial response was disappointing until it was discovered that the mail was placed in the wrong post office box. When corrected, almost 20,000 Rubber Tubby Ducks had to be mailed out.
Later, Jim Henson created a Muppet character called “Oncky.”
Radio advertisements have featured such celebrities as the comedy duo of Jerry Stiller and Anne Meara, and Arlene Francis.
External links
Categories:- Frozen food brands
- Companies established in 1946
- Companies based in Northbrook, Illinois
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