River 94.9

River 94.9

Infobox Radio station
name = 4MIX
branding = "River 94.9'
frequency = 94.9 mHz FM
area = Ipswich, Australia
erp = 50 kW
format = Adult Contemporary
owner = Grant Broadcasters
slogan = "The Biggest Variety of Hits"
website = http://www.river949.com.au|

River 94.9 is a commercial radio station, that broadcasts to South-East Queensland. The station opened in December 2001, and was the pre-decessor to Star 106.9, which used to operate on the frequency now occupied by Nova 106.9. The station was previously owned by Rural Press & Bundaberg Broadcasters, forming part of the Star Broadcasting Network. It was sold to Grant Broadcasters in May 2008, by Fairfax Media due to diversity rules controled by Australian Communications and Media Authority, which prevents more then 2 licences overlaping into an market owned by the same group [ [http://business.smh.com.au/prime-may-pursue-ipswich-for-radio-stable-20080225-1uq4.html Prime may pursue Ipswich for radio stable] - Sydney Morning Herald] .

The original programming of the station was a Contemporary Hit music format, with specialist programming including 'Wild Nights', a format licenced from former community radio station Wild FM. In late 2003, after changes in administration, the station took on a more Adult Contemporary focus, and positioned themselves playing "The Biggest Variety of Hits from the 70's, 80's, 90's and whatever", and implemented a 'No Repeat Workday'.

River 94.9 is currently the only radio station broadcasting into the Brisbane radio market, to be using dynamic RDS (Radio Data System). Dynamic on-screen data displayed on compatible radios, includes the stations name, slogan and title and artist of currently playing song.

In 2008, River 94.9 was the official broadcaster for South-Eas Queensland, of the Macquarie Radio Network's Olympic Radio Coverage.

Programming

River 94.9's main programming componant is playing "The Widest Variety of Hit's, from the 70s, 80s, 90s and whatever". News Bulletins are also aired on the hour each day from 5am - 5pm, with an increased half hourly frequency during the Breakfast program. Traffic Reports are also aired every 15 - 20 minutes during the Breakfast and Drive programs, and hourly during the day.

References

External links

* [http://www.river949.com River 94.9 River 94.9's Official Site]


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