Heart of Brooklyn

Heart of Brooklyn (HOB), A Cultural Partnership, was founded as a non-profit organization in 2001 by six cultural institutions located near Grand Army Plaza in central Brooklyn: Brooklyn Botanic Garden, Brooklyn Children's Museum, Brooklyn Museum, Brooklyn Public Library, Prospect Park and Prospect Park Zoo. Cite web|url=http://www.heartofbrooklyn.org/who/|title=Heart of Brooklyn: Who We Are|accessdate=2008-02-17|publisher=Heart of Brooklyn]

History

Seeking a way in which to encourage visitors to Manhattan to see New York City's other four boroughs, the six organizations came together to promote Brooklyn as a cultural destination. Cite web|url=http://www.gothamgazette.com/article/arts/20010901/1/96|title=Heart of Brooklyn|accessdate=2008-02-17|year=2001-09|author=Simon Watson|work=Gotham Gazette] Although it was officially founded in 2001, the organizations had been working together on an unofficial level since 1998 with the launching of the program's summer camp, called "Brooklyn Cultural Adventures Program" or BCAP.Cite web|url=http://www.heartofbrooklyn.org/about/press/press_pdfs/Articles/General/Daily%20News%202-14-02.pdf|title=Wedding Day for Six Cultural Institutions|accessdate=2008-02-17|year=2002-02-14|author=Bill Farrell|work=Daily News] Through the formal partnership established in 2001 and launched on Valentine's Day in 2002,Cite web|url=http://www.heartofbrooklyn.org/about/press/press_pdfs/Articles/General/Brooklyn%20Pages%202-25-02.pdf|title=Heart of the Matter|accessdate=2008-02-17|year=2002-02-25|author=Patrick Gallahue|work=Brooklyn Pages] the group was able to expand its offerings and better pool its resources.

Activities

Heart of Brooklyn's goal is to make its organizations more visible and accessible. In partnership with the New York City Department of Parks & Recreation, and Prospect Park Alliance, HOB runs a [http://www.heartofbrooklyn.org/visit/getting_around.html#Anchor-11481 trolley] through Prospect Park and central Brooklyn that brings the visitors from one organization to another.Cite web|url=http://www.heartofbrooklyn.org/about/press/press_pdfs/Articles/General/Crains%20Special%20Report.pdf|title=Tourist Venues Stretch Scarce Dollars Together|accessdate=2008-02-17|year=2002-02|author=Judy Temes|work=Crain's] HOB also runs the [http://heartofbrooklyn.org/camp Brooklyn Cultural Adventures Program (BCAP)] , a summer camp based at HOB's member institutions. The camp is designed to engage children in cultural activities during the summer as well as introduce them to the organizations and their collections thereby attracting a new generation of cultural consumers. HOB also works with local merchants and community leaders on neighborhood revitalization efforts, and with Brooklyn Borough Hall on tourism initiatives such as Brooklyn Pass in order to market the borough as a whole.Cite web|url=http://www.heartofbrooklyn.org/about/press/press_pdfs/Articles/Tourism/Metro%20article%202-15-06.pdf|title=Brooklyn a Stop for City Tourists? Fuhgettaboutit|accessdate=2008-02-17|year=2006-02-15|author=Patrick Arden|work=Metro] The Pass includes free or reduced admission to participating organizations as well as discounts at other venues throughout the Borough.Cite web|url=http://www.heartofbrooklyn.org/about/press/press_pdfs/Articles/Tourism/Daily%20News%20article%202-14-06.pdf|title=Pass is Perfect Way to See Borough's Sights|accessdate=2008-02-17|year=2006-02-14|author=Joyce Shelby|work=Daily News]

References

External links

*" [http://www.heartofbrooklyn.org/ Heart of Brooklyn (HOB)] "