Internet Radio Audience Measurement
- Internet Radio Audience Measurement
Internet radio audience measurement is any method used to determine the number of people listening to an Internet radio broadcast. This information is usually obtained from the broadcaster's audio streaming server. Icecast, Nicecast, and SHOUTcast are examples of audio streaming servers that can provide listener statistics for audience measurement. [ [http://computer.howstuffworks.com/internet-radio2.htm Howstuffworks "How Internet Radio Works"] ] These numbers often include information such as listeners' IP addresses, the media player they are using, how long they listened, and their computer's operating system.
This approach differs greatly from terrestrial radio audience measurement. Demographic and psychographic information cannot be easily collected due to geographically diverse nature of typical Internet radio audiences. [ [http://computer.howstuffworks.com/internet-radio2.htm Howstuffworks "How Internet Radio Works"] ] [ [http://www.arbitron.com/home/content.stm Arbitron "Arbitron Radio Ratings and Media Research Information"] ] Arbitron, a research company in the United States which collects listener data on terrestrial radio audiences, has begun collecting listener data for Internet radio stations. [ [http://www.arbitron.com/onlineradio/home.htm Arbitron "Arbitron Online Radio Services"] ]
References
External links
* [http://www.icecast.org/ Icecast Cross-Platform Streaming Media Server]
* [http://www.rogueamoeba.com/nicecast/ Nicecast Mac OS X audio broadcaster]
* [http://www.shoutcast.com/ SHOUTcast audio streaming]
Wikimedia Foundation.
2010.
Look at other dictionaries:
Internet radio — An Internet radio receiver An Internet radio studio … Wikipedia
Internet radio licensing — An Internet radio license is a specific type of broadcast license that allows the licensee to operate an Internet radio station. The licensing authority and number of licenses required varies from country to country, with some countries requiring … Wikipedia
Audience measurement — measuring how many people are in an audience, usually in relation to radio listenership and television viewership, but also newspaper and magazine readership, and increasingly, usage of websites. It often also includes demographic and sometimes… … Wikipedia
BBC Radio Derby — Infobox Radio Station name = BBC Radio Derby city = area = Derbyshire branding = slogan = airdate = 5 November 1986 frequency = 104.5 FM, 95.3 FM, 96 FM, 1116 MW share = 13.1% share as of = March 2008 share source =… … Wikipedia
Audience response — Wireless RF keypad with OLED display and advanced functions … Wikipedia
Internet — This article is about the public worldwide computer network system. For other uses, see Internet (disambiguation). Tree of routing paths through a portion of the Internet as visualized by the … Wikipedia
Music radio — is a radio format in which music is the main broadcast content. After television replaced old time radio s dramatic content, music formats became dominant in many countries. Radio drama and comedy continue, often on public radio. Music drives… … Wikipedia
Crystal radio — Crystal set redirects here. For the Australian rock band, see The Crystal Set. A modern reproduction of an antique crystal set. It is tuned to different stations by moving the sliding contact (right) up and down the tuning coil (red). The device… … Wikipedia
Nielsen Company — Nielsen Holdings N.V. Type Public (NYSE: NLSN) Industry Media Founded … Wikipedia
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
