[cite web |url= http://findarticles.com/p/articles/mi_m0EIN/is_2004_July_7/ai_n6097042 |title= Raul de Quesada Promoted to Senior Vice President and Assistant General Manager, Fox Sports International |author= Press Release |format= html |work= Business Wire |date= 7 July 2004 ] where he attained a Bachelor of Science degree from Florida International University and an MBA from California State University, Long Beach. Raul’s areas of expertise are International Business and Television, a result of his many years of experience in the field and an unmatched knowledge of the Latin American and U.S. Hispanic markets. He enjoys the pleasures of golf, reading English and Spanish literature, traveling and attending major sports and entertainment related events.]A proven, strategic senior management executive with an unrivaled knowledge of the U.S. Hispanic, mainstream, and Latin American media markets and an impeccable 12-year track record in the pay television industry. With deep expertise in creative services, media planning, public relations, interactive marketing, corporate and trade communications, affiliate marketing, and cross-disciplinary marketing communications, possess an excellent work ethic, strong organizational, team building and strategic planning skills. Fluent in Spanish and English, with a working knowledge of Portuguese, have a solid understanding of and vast experience with technology, new digital media and alternative content delivery platforms.
Transition
As Assistant General Manager and Senior Vice President of Marketing, Communications & Creative Services for Fox Sports International, Raúl de Quesada is responsible for the planning and execution of strategic integrated marketing campaigns for all Fox Sports International channels. These channels include the fast growing U.S. sports networks Fox Sports en Español and Fox Soccer Channel, and Fox Sports Latin America that, combined, reach over 50 million households.
Raúl successfully executed the re-branding efforts for Fox Sport Latin America (originally Fox Sports Americas), Fox Sports en Español (originally Fox Sports World Español) and Fox Soccer Channel (originally Fox Sports World), and revitalized the on-air look of all Fox Sports International channels. Since 2003, Raúl has been the driving force in the creation, execution and continued development of Premios Fox Sports, the only pan-regional sports award show that acknowledges the achievements and contributions of U.S. Hispanic and Latin American athletes on and off the field. He is currently overseeing the planning for the 4th Annual Premios Fox Sports presented by DHL, scheduled for December 2006.
Raúl de Quesada joined Fox Sports International in 1998 as Director of Marketing and Communications for Fox Sports International. A year later, Raúl was promoted to Vice President of Marketing and Communications for Fox Sports Latin America, and in turn was named Assistant General Manager for Fox Sports Latin American in 2000. In 2001, U.S. cable networks Fox Sports en Español and Fox Sports World (now Fox Soccer Channel) became part of Raúl’s domain. Raul’s most recent promotion was in 2002 when he was named Assistant General Manager for Fox Sports International, where he assists David Sternberg in the management of all Fox Sports International channels. Prior to working with Fox Sports International, Raúl worked with the Travel Channel Latin America based in Miami, FL.
Strategic Marketing Developments
1995 – 1998
*Vice President, Marketing & Communications, Travel Channel Latin America, Miami, FL
** Played an integral role in the successful launch of the region’s first travel and lifestyle network as a charter member of the venture’s executive management team
** Managed all marketing and corporate communications efforts throughout Latin America, Portugal, Spain and the United States
** Developed aggressive strategic marketing and communications plan, resulting in the addition of more than one million subscribers and $2.5 million in advertising sales revenue within the first two years operation
1998 – Present
*Assistant General Manager/Senior Vice President, Marketing, Creative Services & Communications, Fox Sports International, Los Angeles, CA
** Responsible for the development, management and execution of cross- disciplinary marketing programs for all sports networks under the FSI umbrella, both in the United States and Latin America, including Fox Soccer Channel, Fox Sports en Español, and Fox Sports Latin America
** Recruit, train, motivate and lead a team of (29) public relations, corporate communications, marketing, advertising, event and interactive marketing professionals with an eye towards maximizing bottom-line results and optimizing ROI, manage multiple external agencies and consultants
** Built a brand-centric consumer marketing team responsible for successfully protecting and growing networks’ viewership, advertising revenue, and distribution both domestically and internationally
** Overhauled on-air promotions department, realigned strategic priorities and spearheaded key marketing initiatives to establish networks’ Internet and new media presence
** Played a key role in the creation of Premios Fox Sports, the first-ever annual awards show honoring U.S. Hispanic and Latin American athletes, which in 2005 was honored with a NAMIC Vision Award
** Led re-branding of Fox Sports World as Fox Soccer Channel, transforming it into the premier TV destination for soccer in the United States
** Served as Color Commentator for “Las Estrellas del Poker, 2da Edición,” transmitted on Fox Sports en Español
Accomplishments
* MBA from California State University, Long Beach, CA (2007)
* Graduate, International Broadcast Announcer, American Communications Institute, Los Angeles, CA (2003)
* B.S. in Hospitality Management, Florida International University, Miami, FL. (1974)
Memberships/ Honors
* Member of the National Council of La Raza(NCLR)
* Member of the News Corporation Diversity Advisory Board
* Member of National Association for Multi-ethnicity In Communications (NAMIC)
* Member of CTAM (Cable & Telecommunications Association for Marketing)
* Member of NCTA (National Cable & Telecommunications Association)
* Senior Member and former Director of the Kiwanis Club of Little Havana, Miami, FL
* Awarded Lincoln-Martí Diploma of Honor by the Department of Health, Education for valuable cooperation with the Cuban Refugee Program and for extraordinary and meritorious performance of civic duty in the United States, 1969
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