WRUF-FM

:"Rock 104 redirects here, this was also a short-lived rebrand of FM104 in Dublin"Infobox Radio station
name = WRUF-FM


city = Gainesville, Florida
area =
branding = Rock 104
slogan =
frequency = 103.7 MHz
airdate = 1948
share = 5.2, #4
share as of = Fall 2007
share source = R&R [cite news | first= | last= | coauthors= | title=Gainesville/Ocala Market Ratings | years at the University of Florida. Unlike his current calling, his work at WRUF was solely as a disk jockey.Fact|date=March 2008date= | url=http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=102&RY=2007&RQ=4&MP=0&OTHER=2&MN=Gainesville-Ocala&MS=FL&MR=83&12P=541600&UP=1/17/2008&SU=CM&BPER=14.1&HPER=&OPER=&NSD=3/13/2008&CE=0
work =Radio and Records | pages = | date = Fall 2007 | language = ]
format = Active Rock
power =
erp = 100,000 watts
haat = 234 meters
class = C1
facility_id = 66575
coordinates = coord|29|42|34.00|N| 82|23|40.00|W|region:US_type:city
callsign_meaning =
former_callsigns =
owner = University of Florida
licensee =
sister_stations = WUFT-FM
webcast =
website = [http://www.rock104.com www.rock104.com]
affiliations =

WRUF-FM (103.7 FM) is a radio station broadcasting a format. Licensed to Gainesville, Florida, USA, the station serves the Gainesville/Ocala area. The station is currently owned by The University of Florida. [ cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WRUF-FM |title=WRUF-FM Facility Record |work=United States Federal Communications Commission, audio division ] The station, on the air since 1948, is one of Florida's oldest FM radio stations.Fact|date=March 2008

Although the station is owned by a public university, the station runs as a commercial station, in contrast to sister station WUFT-FM. WRUF-FM is a Rock station, playing classic artists such as Led Zeppelin, Pink Floyd, and AC/DC, as well as modern rock artists such as Staind, Nickelback, and Pearl Jam. The station's programming features local deejays and programs such as "The 90s at Noon", "All Request Free For All", and "Mandatory Metallica", plus syndicated fare like Lex and Terry.

WRUF-FM has been an album-oriented rock station since 1983. Prior to becoming "Rock 104" that year, the station played a Top 40 style hit radio format from 1981 to 1983. The hit radio format was adopted because another local FM station, had recently switched to playing hits on the FM with great success. The hit format had previously been played for many years on WRUF-AM, so technically, it was an easy switch, though many of the important powers at the University disfavored putting pop music on the FM. Prior to 1981, it played beautiful music and classical music under the moniker "Stereo 104," except for a Saturday-night disco music program in 1979 called "Studio 104."

Famous Alumni

* Conservative talk radio personality Andrew Wilkow, host of an eponymous show on Sirius Satellite Radio's "Sirius Patriot", is an alumnus of the station, having spent the latter half of his college
* Rich Fields, the current announcer for CBS's "The Price is Right" and "Gameshow Marathon", was a former WRUF-FM afternoon drive disc-jockey and music director, as well as a graduate of the University of Florida. Rich Fields is also a recipient of the Red Barber Award for Broadcasting Excellence. [ [http://www.richfields.tv Rich Fields, official site] ]

References

External links

* [http://www.cflradio.net/103.7_WRUF_FM.htm Station History from Central Florida Radio]
*FMQ|WRUF
*FML|WRUF
*FMARB|WRUF