- Tea Forté
Tea Forté Inc. is an American tea company based in
Concord, Massachusetts . The company was founded in 2003 by Peter Hewitt, an Americanproduct design er. The company produces a highly stylized product line inspired by theJapanese tea ceremony , intended to "elevate a cup of tea into an extraordinary experience for all of your senses". [ [http://www.teaforte.com/about/ About Tea Forte ] ]Product line
Japanese design which permits loose tea to swell as it steeps. These three-dimensional designs allow higher-quality "whole leaf" teas to be used than previously possible with traditional flat tea bags. [ [http://www.teaandcoffee.net/0305/tea.htm Tea & Coffee 03/05 - The New Shape of Teabags ] ]
Tea Forté products are marketed as luxury items and sold at high-end retailers, gift shops, restaurants, spas and hotels worldwide. As explained by the "Boston Business Journal", "Hewitt makes no excuses for the high-end bag he calls more of an 'idea' than a product." [ [http://boston.bizjournals.com/boston/stories/2005/03/07/smallb1.html Designed to a 'tea' - Boston Business Journal: ] ] In 2007, the price ranged from $US1.00 to $US2.50 per bag, depending on packaging and the quantity purchased. The tea is also sold loose in tins. Accessories are designed to complement the unique infusers, and include infuser-sized "tea trays," glass and ceramic teacups and teapots, a wooden presentation case, and serving trays. [ [http://www.teaforte.com/store/tea-accessories/ Original Tea Accessories by Tea Forté ] ]
The in-store marketing campaign features an endorsement by Oprah Winfrey, whose magazine featured the product in the October 2004 edition of "
O, The Oprah Magazine ".Tea Forte will be available aboard the cruise ship
Celebrity Solstice . There will be a custom tea made for the ship; the blend is called Solstice.External links
* [http://www.teaforte.com/ Company website]
References
Wikimedia Foundation. 2010.
