- CW Now
Infobox Television
show_name = CW Now
caption = Logo of CW Now
format =Newsmagazine
camera =
picture_format =
runtime = 30 minutes
creator =
developer =
executive_producer =
starring =J Boogie Tanika Ray
narrated =
theme_music_composer =
opentheme =
endtheme =
country =United States
network = The CW
first_aired =September 23 ,2007
last_aired =February 24 ,2008
num_seasons = 1
num_episodes = 23
website =
imdb_id = 0990400
tv_com_id = 72934"CW Now" was a news magazine series which premiered on The CW on
September 23 ,2007 . It is a brand extension of the syndicatedTelepictures news magazine "Extra", and features anchors and correspondents from that show. The program is devoted to topics of interest to young adults (the audience targeted by the network), including entertainment and technology.During the upfronts,
Dawn Ostroff announced a new marketing strategy for this show using what she calls, "cwickies" (pronounced quickies), which is used in this program to replace the traditional network advertisements.Tanika Ray mentions that "CW Now" is a 30-minute commercial-free program. [ [http://www.cwtv.com/video CWTV Video ] ] Nonetheless, as comedianLewis Black pointed out onThe Daily Show on September 26, 2007, the frequent mention ofWal-Mart shows that it is the program's de facto sponsor.The show is produced by
Telepictures and Warner Horizon Television.On the January 20, 2008 episode, "CW Now" received a 0.2/0 in the 18-49 demo. The zero share is a record low for the network. Surprisingly a repeat of "
Aliens in America " (which followed "CW Now") received even lower ratings with only a 0.1/0 in the 18-49 demo."CW Now" actually beat another record low, on February 3, 2008. The episode received a 0.1/0 in the 18-49 demo, a 0.3/0 in the households, and only 349,000 viewers. However, the episode was againstSuper Bowl XLII .On
February 8 ,2008 , The CW announced that "CW Now" would be going on hiatus. However onFebruary 13 ,2008 , The CW announced that "CW Now" would be cancelled after the February 24, 2008 episode. [ [http://www.hollywoodreporter.com/hr/content_display/television/news/e3i797c75af15317bcf0f0ffb6bc2f4ea50 "CW Now" Cancelled] , "Hollywood Reporter",February 14 ,2008 ] The show was replaced with encores of "America's Next Top Model ". [ [http://www.thefutoncritic.com/news.aspx?id=7551 Breaking News - The CW Adds "Top Model" Encore, Benches "Now"] , "The Futon Critic",February 8 ,2008 ]U.S. Nielsen ratings
Weekly ratings
All rating information is from "Your Entertainment Now" unless otherwise sourced.
*Episode 20 aired against
Super Bowl XLII .
*Episode 23 aired against the80th Academy Awards or red carpet coverage of the arrivals, depending on location.easonal Ratings
Seasonal ratings based on average total viewers per episode of "CW Now" on The CW:
*Information is current as of
February 17 ,2008 . [ [http://www.abcmedianet.com/web/progcal/dispDNR.aspx?id=022008_07 ] ]References
External links
*imdb title|id=0990400|title=CW Now
*tv.com show|id=72934|title=CW Now
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