William A. Mitchell

William A. Mitchell

William A. Mitchell (1911 - July 26, 2004) was an American food chemist who, while working for General Foods Corporation between 1941 and 1976, was the key inventor behind Pop Rocks, Tang, quick-set Jell-O, Cool Whip, powdered egg whites. During his career he received over 70 patents.

He was born in Raymond, Minnesota. After joining General Foods, his first major success came with a tapioca substitute he helped develop during World War II, in response to the disruption of cassava supplies. Although Pop Rocks didn't hit the market until 1975, he received [http://patft.uspto.gov/netacgi/nph-Parser?Sect2=PTO1&Sect2=HITOFF&p=1&u=%2Fnetahtml%2Fsearch-bool.html&r=1&f=G&l=50&d=PALL&RefSrch=yes&Query=PN%2F3012893 patent 3,012,893] for its manufacturing process in 1961. William A. Mitchell has a daughter- Dr. Cheryl R. Mitchell who also holds many food patents.

External links

* [http://www.theatlantic.com/doc/prem/200411/steyn Tastemaker With a Sweet Tooth] , a November 2004 post mortem article (also [http://www.steynonline.com/pageprint.cfm?edit_id=70 available here] ) from "The Atlantic"


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