Freshpet

Infobox_Company
company_name = Freshpet
company_
company_type = Corporation
foundation = (2005)
location = Secaucus, NJ 07096-2157, United States
industry = Dog food
products = Refrigerated Dog Food
homepage = [http://www.freshpetfood.com/ www.freshpet.com]

Company History

Freshpet, located in Secaucus NJ, is the only US manufacturer and marketer of fresh, refrigerated dog food. The process factory is located in Quakertown Pennsylvania, which originally produced meatballs and burger patties. In 2006, Freshpet began test marketing in Canada and San Francisco, and entered the market in 2007. Products are gradually becoming available in more cities across the United States.

Currently, Bil-Jac and Freshpet account for nearly the entire fresh category. Bil-Jac has been marketing their fresh, vacuum-dried dog food lines for more than 60 years and is considered a veteran in the category. However, Packaged Facts claims Freshpet, which entered the market in 2007 as the driving force behind the category's growth. IRI-tracking of the US sales indicated that the fresh category actually has been declining between 2003 and 2006 until 2007, which it suddenly increased by 119%. The fresh pet food category is expected to grow at a compounded annual growth rate of 23% for the next five years, to reach sales of $473.4 million dollars by 2012 [cite web
url=http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=86047
title = MediaPost Publications, “Packaged Facts” ] .

Freshpet recently has teamed up with celebrity dog trainer and the author of "The Loved Dog", Tamar Geller to create The Loved Dog Treat.To celebrate the partnership, freshpet has launched The Loved Dog, Naughty to Nice Contest [cite web
url=http://promomagazine.com/contests/news/freshpet_contest_searches_naughty_dog_0714/
title = PromoMagazine, “Freshpet Contest Searches for Naughty Dogs” ] .One grand prize winner will get a chance to have a private training session with Tamar Geller.

Current Products

[
http://www.freshpetselect.com/ Freshpet Select] ]
[
right|130px|thumb|_[http://www.freshpetselect.com/products/loved-dog-treats.htm The Loved Dog Treats] ]

Freshpet makes two brands of fresh refrigerated dog food, [http://www.Freshpetselect.com/ Freshpet Select] and [http://www.delifreshpet.com/ Deli Fresh] . Each consists of 70% high protein meat (beef, chicken or turkey) mixed with carrots, peas and brown rice. There are no by-products, fillers, corn, wheat gluten, or preservatives in either brand. Freshpet products are apart of the PANDEAN Diet for pets.

Freshpet Select are commonly sold at Grocer Stores and comes in:
* Chicken, Vegetable & Rice for Adult Dogs
* Chicken, Vegetable & Rice for Puppies
* Chunky Chicken, turkey, Vegetable & Rice
* Chunky beef, Vegetable & Rice
* Fresh Bites.

Deli Fresh are commonly sold at pet specialties comes in:
* Chicken, Vegetable & Rice for Adults
* Chicken, vegetable & Rice for Puppies
* Turkey, Vegetable & Rice
* Fresh Bites.

Treats (in Beef or Chicken):
* The Loved Dog Treats by Tamar Geller

Key Difference

Refrigeration

Unlike most pet food on the market, Freshpet relies heavily on refrigeration. Compare to other dog food brand names on the market, Freshpet has the shortest expiration date (not including BARF Diet or Raw Diet). An unopened roll can usually last up to 14 weeks or by the use before date. Once opened, it must be used within a 7 to 10 days interval. Freshpet product must be refrigerated at all times.

Minimal Processing

The ingredients in Freshpet products are not pre-processed, heat-treated or frozen and are cooked at 1/3 amount of time as compared to conventional pet foods. This process makes Freshpet products more vulnerable to spoilage and is the key factor that refrigeration is necessary. However, the light pasteurization leaves in more natural flavors and retain more original nutritional elements, such as amino acid. Because of this, fresh pet food offers a variety of benefits beyond general well being, such as the amelioration of allergies and longstanding gastrointestinal ailments [cite web
url=http://www.marketwatch.com/news/story/examine-fresh-pet-food-north/story.aspx?guid=%7B5BC4F06F-B0B0-49C0-A7B2-BE95D5325796%7D&dist=hppr
title = Market Watch, “Fresh Pet Food In North America” ] .

Media Exposure

In the recent 2007 pet food recalls, panic struck the pet food industry. Being one of the few pet food companies not affected by the recall, Freshpet capitalized the opportunity and had its record high sale since it establishment in 2005. Newsweek released an article exploring the success of Freshpet.

External links

* [http://www.freshpetfood.com/ Freshpet Website]
* [http://www.Freshpetselect.com/ Freshpet Select Website]
* [http://www.delifreshpet.com/ Deli Fresh Website]
* [http://www.msnbc.msn.com/id/18539883/site/newsweek/ Newsweek Article]

References