Ed Meier

Infobox Company
name = Eduard Meier

type = GmbH
genre = shoemaking company
foundation = 1596
founder = Hans Mayr
location_city = Munich
location_country = Germany
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products = jet set shoes, clothes, leather goods and accessories
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owner = Peter Eduard and Brigitte Meier
slogan =
homepage = [http://www.edmeier.de/ Ed Meier]
dissolved =
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Ed Meier respectively the Eduard Meier GmbH was founded in Munich in 1596 and is the oldest existing shoemaking company of Germany.

History

The company founded by "Hans Mayr" is mentioned for the first time in 1596. "Mayr" was delivering his shoes particularly to people of the upper class. The company was purveyor to the Saxon royal house, the House of Hohenzollern-Sigmaringen and since 1895 also to the Bavarian royal house (->Royal Warrant).

It was possible to get customized shoes "for every occasion and usage" by mail order. Therefor "Mayr" made wooden replicas of the customer's feet and stored them for minimum 30 years. Afterwards the customers could choose their shoe models by dint of an illustrated catalog.

At the beginning of the 20th century "Wilhelm Eduard Meier" expanded the offering with ready-made high-quality shoes. After World War II the company was rebuilt from ruins by "Eduard Meier II." who got the company from his father. To maximize accuracy of fit "Meier" used a "Peduscope" to see feet inside shoes. The result of his examinations were his patent-registered "Peduform" shoes.

Today the company is lead by the siblings "Peter Eduard" and "Brigitte Meier" (13th generation). Besides shoes, the offering includes sports and classic clothing, leather goods and accessories. In the city of Munich it is possible to be get them delivered by a horse-drawn carriage like in former times.

External links

* [http://www.edmeier.de/ Ed Meier] (German)