WSHY

Infobox Radio Station
name = WSHY


city = Lafayette, Indiana
area = Lafayette, Indiana
branding = 95.3 BOB-FM
slogan = We Play Anything
airdate =
frequency = 1410 (kHz)
format = Adult hits
erp = 1,000 watts day DA, 60 watts night DA
class = D
owner = Artistic Media Partners
website = [http://www.wlff.com WLFF.com]
callsign_meaning =

WSHY is a radio station licensed to Lafayette, IN located at 1410 kHz on the AM dial. WSHY broadcasts at an effective radiated power of 1,000 watts during daytime hours and 60 watts at night. The station broadcasts from two towers to maintain its directional pattern 24 hours a day. The station's studio, offices, and tower site are located at 3824 South 18th Street in Lafayette, IN.

History

In 1938, the first radio station to sign on the air was WLAF-AM. Located at 1180 on the dial, the station broadcasted local programming and the popular Blue Network. In 1952, the father of Top 40 radio Todd Storz (Storz Radio) purchased the AM station and built his first FM signal, WAZY-FM. Lafayette was the first city in the United States with a Top 40 FM radio station. In 1955, Storz sold the combo to Westinghouse Electric Corporation, which intended to move the AM station to a higher frequency so that WOWO Fort Wayne could expand its service. In 1956, Westinghouse sold WAZY-FM to Hillebrand Toledo who owned a few stations in surrounding states. In 1964, WAZY-FM was reunited with WLAF-AM and they began sharing station call letters.

In 1964, Fischer Communications purchased the combo and moved it to its current location on South 18th Street in Lafayette. At the time, Fischer also owned the WFBM group in nearby Indianapolis. Fischer sold the radio stations to the Peoria Journal Star newspaper group. It was later purchased in the early 80's by Lightfoot Broadcasting, headquartered out of Connecticut. Rob Ford was hired from the WASK group to run the stations. As WAZY, the station played Top 40 music, simulcasting sister station WAZY-FM. During the evening hours when 1410 was not on the air, WAZY-FM aired an Album-oriented rock format. Jeffrey Jay Weber, who later became one of the first PD's to make the move directly to GM when he left the station to go to an AM-FM in Terre Haute, was instrumental in the station's growth in the late seventies along with jocks like Lou Michaels, Keith Harris and Steve West. In the 1970s WAZY-FM began to grow, and the need for an AM station became less in the community. 1410 broke away from the FM simulcast to air several different formats, including Middle of the road first then Country music as WFTE. The station also aired Notre Dame football games during this period.

In 1984, Lightfoot Broadcasting sold the 1410 signal to First Assembly of God Church in Lafayette. As a result, the format was flipped to Adult Contemporary Christian with a mix of Bible teaching, talk, and music. Calls were also flipped at this time to WCFY (We Care For You).

In April 1998, Artistic Media Partners, now owners of 1410's former sister station, 96.5, began running the station under an LMA. The sale of the station closed about a month later.

1410's call letters were changed back to WAZY and the station launched with a News/talk format, which brought the format back to Lafayette 7 months after crosstown stations WASK-AM/FM dropped the format in favor of oldies.

As a talk station, "News/talk 1410 WAZY" carried programs such as Rush Limbaugh, Dr. Laura, and Jim Rome. The station also carried a short-lived local talk program hosted by Rick Mummey. A live audio feed of CNN Headline News covered all other dayparts.

The news/talk format was short lived. It lasted a little less than 2 years following very low ratings. In 1999, the format was dropped and 1410 began simulcasting WAZY-FM's Hot adult contemporary format. In 2000, the simulcast with WAZY-FM was dropped and the station began simulcasting WGBD's alternative rock format.

Later that year in September 2000, the station broke away from WGBD's simulcast to run an Adult standards format via Westwood One. A year later, 1410 WAZY changed network affiliations, but remained adult standards with Jones Radio Network's Music of Your Life. In August 2002, calls were changed to WLAS, but the format remained for about a month before the station flipped to a full-time simulcast of Artistic Media Partner's country outlet, WLFF.

On May 3, 2007 WLAS changed their call letters to WSHY and on December 6, 2007, the format was flipped to Adult hits to coincide with WLFF's flip to the format.

ports

Besides their split from the simulcast at the top of every hour to ID the station, AM 1410 also breaks from BOB-FM to carry sports broadcasts. The station is the home for Purdue's Olympic sports broadcasts, which includes baseball, softball, and volleyball. WSHY also broadcasts Purdue Women's Basketball due to its simulcast with sister station, WLFF Brookston. Prior to broadcasts on 1410 AM, Olympic sports were carried on Purdue's talk station, AM 920 WBAA and before the start of the 2007-2008 season, was the home for all Purdue sports broadcasts by default due to The Wolf simulcast.

1410 has also had stints in carrying other local college and professional teams such as Indiana University Men's Basketball and football and the Indiana Pacers.

ee also

* WAZY

External links

* [http://www.artisticradio/wlas WLAS Station Section on the Artistic Media Partners Website]
* [http://www.wlff.com] The Wolf (WLFF) Website
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