Sidchrome

Sidchrome

Sidchrome brand automotive tools became a household name throughout Australia by the 1950s. The brand emerged when Siddons Drop Forgings Pty Ltd turned to tool making to fill post-war shortages after World War II. Original production of Sidchrome tools in Australia was in the Brunswick area in the city of Melbourne, Victoria.

Racing

Sidchrome sponsored several Australian and New Zealand racing drivers in the 1970s, notably New Zealand and Australian saloon champion Jim Richards.

Present

Sidchrone is still a top-selling automotive tool brand in Australia and New Zealand and currently (2007) sponsors the Most Improved Award in Australia's V8 Supercar Championship series.

External links

* [http://www.adb.online.anu.edu.au/biogs/A160286b.htm Founder Royston Siddon's entry at Australian Dictionary of Biography Online]
* [http://www.nzmustang.com/History/Racecars/sidchrome.htm Sidchrome Mustang page]


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