Sweet Electra

Infobox musical artist
Name = Sweet Electra


Img_capt =
Background = group_or_band
Origin = flagicon|Mexico Guadalajara, Jalisco, Mexico
Genre = Indie
Electronic music
Pop
Years_active = 2000–present
Label =
URL = [http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=45307904 SweetElectra.com]
Current_members = Nardiz Cooke
David Andrade C.
Giovanni Escalera

Sweet Electra is a musical group originary from Guadalajara, Mexico, its musical style in the present can be defined as Electronic, Rock and Indie. They have participated in internationals music festivals in Mexico and worldwide.

Biography

The musician, DJ and producer Giovanni Escalera began in the electronic scene in Guadalajara city in 1996 together with Venancio Almanza a musician and productor nowadays member of the group Club Nongoes, together they created a project called "Nick Vega" who later changes name to "Billy Camarena", this project used to mix the electronic music with the Drum and Bass and the Lounge. After the separation of this live act Giovanni next to also musical and DJ Channel Dueñas continues with independent projects this time makes arise the so called project Acid Chole, time later the name project changed once again this time they called "sweet electra". At the beginning 2002 they sign with the record company Nopal Beat which throwed to the market his début album; Lying to be Sweet. The latter project handles sounds that do not focus principally on the electronic thing if not that exists a mixture(mixing) between(among) metals and elements percutivos, to move away from the common House but explore areas of the Down tempo, the Drum and Bass and the Jazz accompanied of poetry in English, Frenchman, Portuguese and Spanish. Sweet electra would give to the Acid Cabaret an iconic way of interpretation of this genre, genre which was distinctive in artists who belonged to the local record company Nopal Beat such as; Shock Bukara, Galapago and Sussie 4. Lying to be Sweet was the Sweet Electra's first LP, which production was at the expense of Giovanni Escalera and Guillermo Ramirez (current member of Gapago), counted with the Valentina Gonzáles's feminine vocals, Paloma Cumplido and Abigail Vázquez who in turn tints Sweet Electra's sound with the violin. At the pair of the marked feminine presence that would give a distinctive stamp to the group, Sweet Electra worked also with the metals of Chemin and Arturo Santilla (Plátistiko), Morfeo Hernández in the percussions and Juan Carlos Lorenzana in the transverse flute. This LP has remixes of Calambrin, Shock Bukara and Club Nova. Its first album who promoted the company Nopal Beat Records under EMI's distribution was thrown in The United States, Europe, Asia and South America.

After the participations in the international festivals of Celebrate Mexico in the city of New York, Romerias de Mayo in Cuba, Festival Vive Latino in the Mexico City, DJ Tour MOTORCYCLE Motorola in Mexico and Europe and gained a name inside the musical electronic scene, its album Lying to be Sweet was editing by EMI, after the contract finishing with Nopal Beat records. Several tracks of the above mentioned album are in compilations produced in South Africa, Spain, Germany, England, The United States and Japan and it was mixed for djs such as Ben Watt, EBGT, David Alvarado and Wally Lopéz. While the line of members was modified, Giovanni was changing his place of residence and their relation with Nopal Beat was finishing, they were focusing on recording its second LP.

In the middle of 2006 with a new alignment in the group including the Spanish singer Nardiz Cooke and the drummer David Andrade C. they throw its new material called; "Cama" (bed), the disc that breaks the musical line with which the group began and which pop explores territories of the rock, indie, under their caracteritical electronic sound includes vocal participations of Cecilia Batida vocalist of Tijuana No!, also participations of the artist Jappanese singer Sakiko Yocko and American musician Danger Mouse. In September, 2006 Sweet Electra headed the festival Celebrate Mexico Now in the city of New York and nowadays they promote their more recent album which includes songs with lyrics in Spanish, English, French and Japanese.