Sunil Erevelles

Dr. Suni Erevelles is the Associate Professor of Marketing at the Belk College of Business at the University of North Carolina at Charlotte, USA. Charlotte is one of the top three centers for banking and technology in the US. Prior to that, he was on the faculty of marketing and the Marketing Area Coordinator at the Anderson School of Management, University of California, Riverside. He received his Ph.D. in business from The Ohio State University. His areas of specialty are Marketing Strategy and Consumer Behavior. His research has been published in various journals including the Journal of Consumer Research, the Journal of Business Research, the Journal of the Academy of Marketing Science, the Journal of Consumer Satisfaction. Dissatisfaction and Complaining Behavior, the Journal of Marketing Management , the Journal of Personal Selling and Sales Management, the Journal of International Consumer Marketing, the Journal of Database Marketing, Industrial Marketing Management and the Journal of Information Technology and Management. He is much sought after by top management, and has consulted and delivered seminars to CEOs and senior managers, as well as to top government officials, including a president and deputy prime minister, in almost every part of the world, including North America, Latin America, Europe, Australia, Asia and Africa. In the United States, he has delivered seminars and annual company retreats to executives at leading organizations with varied business interests, such as Boeing, Allstate Insurance, the Compass Group, Hyundai Motor Company and Lowes. Seminar topics include “Creating/Designing the Future, The Future of Business, Achieving Competitive Advantage, The Future of Technology, Competitive Advantage in Banking, Strategy and Leadership.

Awards

He has won teaching awards in 1991 (twice), 1993, 1996, 1997, 1998, 2000, 2001, 2002 and 2006. He has also received the Pew Teaching Leadership Award (a national award), the Gray’s Teaching Award and the American Marketing Associations' Teacher of the Year Award. For his research, he was awarded the James Comer Research Award, the Wachovia Research Award, the Childress-Klein Research Award (twice), the Steven J. Shaw Distinguished Research Award, an Outstanding Research Award for his work on “affect,” from the Society of Marketing Advances, an Ohio State University Alumni Research Award, and the "Best Doctoral Dissertation Award.” His research on “Affect in Marketing” won him an “award of excellence” from ANBAR, U.K., and he was inducted into the ANBAR “Hall of Excellence” in the U.K. His work on warranties was awarded the "Best Paper in Buyer Behavior" award by the Southern Marketing Association. The Ohio State University Alumni Association, the largest alumni association in the world, voted for him to receive the "The William Oxley Thompson Award" for exceptional early career achievement. He was also editor of a special issue of the Journal of Business Research. He was elected an Honorary Associate member of the Scientific Research Society and inducted into the "Alpha Mu Alpha" Marketing Honorary.

Publications

# Erevelles, Sunil and Clark Leavitt (1992), "A Comparison of Current Models of Consumer Satisfaction/Dissatisfaction," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 5, 104-114.
# Erevelles, Sunil (1993), "The Price-Warranty Contract and Product Attitudes," Journal of Business Research, 27 (2), 171-181.
# H. Rao Unnava, Robert E. Burnkrant and Sunil Erevelles (1994), "Effects of Presentation Order and Communication Modality on Recall and Attitude," Journal of Consumer Research, 21 (December), 481-490.
# Erevelles, Sunil (1998), "The Role of Affect in Marketing," Journal of Business Research, 42 (3), 199-216.
# Erevelles, Sunil and Veronica Horton (1998), “Affect and the Inhibition of Competing Brands,” Journal of Marketing Management, 8 (2), 103-114.
# Erevelles, Sunil, Veronica Horton, Erik Rolland and Christopher Huntley, (1999) “Incorporating Geographic Information Systems into Marketing Education,” Journal of Database Marketing, 6 (4), 357-371.
# Erevelles, Sunil, Abhik Roy and Stephen L. Vargo (1999), “The Use of Price and Warranty Cues in Product Evaluation: A Comparison of US and Hong Kong Consumers,” Journal of International Consumer Marketing, 11 (3), 67-91.
# Erevelles, Sunil, Veronica Horton, Glen Brodowsky and Jonnvee Caragan (2000), “Managing Questionnaire-Related Non-Response Bias,” Journal of Marketing Management, 10 (1) 85-96.
# Erevelles, Sunil, Abhik Roy and Leslie S.C. Yip (2001), “The Universality of the Signal Theory for Products and Services,” Journal of Business Research, 52 (4), 175-187.
# Erevelles, Sunil, Stephen L. Vargo and Veronica Horton (2001), “Supply-Side and Transvectional Segmentation,” Marketing Management Journal, 11 (2), 24-40.
# Erevelles, Sunil, Fred Morgan, Rachel Nguyen and Ilkim Buke (2002), “Advertising Strategy in China: Cultural and Regulatory Factors,” Journal of International Consumer Marketing, 15 (1) (forthcoming)
# Erevelles, Sunil, Shuba Srinivasan and Steven Rangel (2003), “Consumer Satisfaction of Internet Service Providers: A Process Based Approach,” Journal of Information Technology and Management, 4 (2) (forthcoming)
# Erevelles, Sunil, Carolyn Galantine and Indranil Dutta (2002), “Salesforce Compensation Plans Incorporating Multidimensional Sales Effort and Salesperson Efficiency” Journal of Personal Selling and Sales Management, 34 manuscript pages (forthcoming)
# Erevelles, Sunil (2002), “Brand Leadership” Journal of the Academy of Marketing Science, 30 (2), 175-177.

PUBLICATIONS - REFEREED TEXTBOOK CHAPTERS
# Erevelles, Sunil, Nanda K. Viswanathan and Chris Huntley (1998), "The Use of GIS in Marketing," Great Ideas for Teaching Marketing, 4th. Edition, Joseph F. Hair, Jr., Charles W. Lamb, Jr., and Carl McDaniel, eds., 128-130
# Erevelles, Sunil (2001), "Logos," Encyclopedia of Advertising, forthcoming, 9 manuscript pages (Forthcoming)

PUBLICATIONS IN REFEREED CONFERENCE PROCEEDINGS

# Erevelles, Sunil and Lawrence S. Lockshin (1991), "The Development of the Concept of Consumer Satisfaction in Marketing Thought" Marketing: Toward the Twenty-First Century, Robert L. King, ed., Richmond: Southern Marketing Association, 406-414.
# Erevelles, Sunil (1991), "Do Warranties Really Affect Product Attitudes?" Marketing: Toward the Twenty-First Century, Robert L. King, ed., Richmond: Southern Marketing Association, 36-41.
# Erevelles, Sunil, Veronica Horton, Nanda K. Viswanathan and Margaret Hanke (1994), "Bias in Consumer Research: A Review and Some Clarifications," Expanding Marketing Horizons Into The 21st. Century, David L. Moore, ed., Association of Marketing Theory and Practice, 116-124.
# Erevelles, Sunil, Veronica Horton, Manish Shah, Nanda K. Viswanathan, Margaret Hanke and Antonio Pombrol (1995), "Bias in Global Marketing Research," Expanding Marketing Horizons Into The 21st. Century, David L. Moore, ed., Association of Marketing Theory and Practice, 208-216.
# Erevelles, Sunil, Abhik Roy and Mark Hanson (1996), "The Signal Theory And The Price-Quality Relationship : A Comparison Of Decision Strategies Of American And Chinese Consumers," Cross-Cultural Management in China, 1 (August), 132-143.
# Horton, Veronica and Sunil Erevelles (1997), "The Role Of Advertising in Ealy Marketing Literature, " Expanding Marketing Horizons Into The 21st. Century, David L. Moore, ed., Association of Marketing Theory and Practice, 6, 523-531.
# Erevelles, Sunil and Veronica Horton (1997), "A Content Analysis of the Jornal of Consumer Research: 1974-1988, " Expanding Marketing Horizons Into The 21st.Century, David L. Moore, ed., Association of Marketing Theory and Practice, 6, 360-365.
# Erevelles, Sunil, Veronica Horton, Erik Rolland, Chris Huntley and Shih-Fen Chen (1998), “Geographic Information Systems in Marketing,” Expanding Marketing Horizons Into The 21st. Century, Joseph Chapton, ed., Association of Marketing Theory and Practice, 7, 29-38.
# Erevelles, Sunil, Abhik Roy and Stephen Vargo (1998), “The Effect of Price and Warranty Information on Product Quality Perceptions: A Comparison of Consumers in the U.S. and Hong Kong,” Proceedings of the American Marketing Association Conference, Ronald C. Goodstein and Scott B. MacKenzie, eds., Chicago: American Marketing Association, 9, 244-245.
# Erevelles, Sunil, Glen Brodowsky, Veronica Horton, Orlenda Salazar and Melodie Phillips (1999), “Minimizing Questionnaire-Related Non-Response Bias Market,” Proceedings of the Southeast Decision Sciences Institute, Raymond L. Major, ed., Virginia: Decision Sciences Institute, 29, 261-265.
# Horton, Veronica and Sunil Erevelles (1999), “A Typology of Internet Retailers and Implications for Global Strategy,” Expanding Marketing Horizons Into The 21st. Century, Joseph Chapton, ed., Association of Marketing Theory and Practice, 8, 236-244.
# Erevelles, Sunil and Gunter Wessels (1999), “Supply-Side Segmentation Strategy,” Proceedings of the Second Annual North American Research Symposium on Purchasing and Supply Management, New Orleans: National Association of Purchasing Management, 2, 192.
# Erevelles, Sunil, Stephen L. Vargo and Gunter Wessels (2000), “Up-Channel Segmentation,” Proceedings of the American Marketing Association Conference, 11, 277.
# Erevelles, Sunil, Stephen L. Vargo and Gunter Wessels (2000), "A Supply-Side and Transvectional Segmentation Strategy for Retailer Advantage," Recent Advances in Retailing and Services Science, European Institute of Retailing and Services Studies (Abstract)
# Erevelles, Sunil, Carolyn Galantine, Ayse Acikgoz, Veronica Horton and Ana Marinova, (2000) “Managing Country Risk in Global Marketing: The Triadic Model.” Proceedings of the Academy of Marketing Science, Academy of Marketing Science, 23, 412-416.
# Erevelles, Sunil, Erik Rolland and Shuba Srinivasan (2001), “Are Prices Really Lower on the Internet? An Analysis of the Vitamin Industry,” CMIE Conference at UCLA (Abstract)
# Erevelles, Sunil, Erik Rolland and Shuba Srinivasan (2001), “Are Prices Really Lower on the Internet? An Analysis of the Vitamin Industry,” Proceedings of the 2001 INFORMS Conference (Abstract).

Conference and Presentations

# Erevelles, Sunil, Erik Rolland and Shuba Srinivasan (2001), “Are Prices Really Lower on the Internet? An Analysis of the Vitamin Industry,” 2001 INFORMS Conference.
# Erevelles, Sunil, Erik Rolland and Shuba Srinivasan (February 9, 2001), “Are Prices Really Lower on the Internet? An Analysis of the Vitamin Industry,” CMIE Conference at UCLA
# “Up-Channel Segmentation,” (February 2000), with Stephen L. Vargo and Gunter Wessels American Marketing Association Winter Educators’ Conference.
# “Supply-Side Segmentation Strategy,” (March1999), with Gunter Wessels, North American Research Symposium on Purchasing and Supply Management.
# “A Typology of Internet Retailers and Implications for Global Strategy,” (March 1999), with Veronica Horton, Association of Marketing Theory and Practice Conference.
# “Minimizing Questionnaire-Related Non-Response Bias Market,” (February 1999), with Glen Brodowsky, Veronica Horton, Orlenda Salazar and Melodie Phillips, Southeast Decision Sciences Institute Conference.
# “The Effect of Price and Warranty Information on Product Quality Perceptions: A Comparison of Consumers in the U.S. and Hong Kong,” (August 1998), with Abhik Roy and Stephen Vargo, American Marketing Association Summer Educators’ Conference.
# “Geographic Information Systems in Marketing,” (March1998), with Veronica Horton, Erik Rolland, Chris Huntley and Shih-Fen Chen, Association of Marketing Theory and Practice Conference.
# "A Content Analysis of the Journal of Consumer Research: 1974-1988," (March1997), with Veronica Horton, Association of Marketing Theory and Practice Conference.
# "The Signal Theory And The Price-Quality Relationship : A Comparison Of Decision Strategies Of American And Chinese Consumers," (August 1996) with Abhik Roy and Mark Hanson, Cross-Cultural Management in China Conference.
# "The Role Of Advertising in Early Marketing Thought," (March 1996) with Veronica Horton, Association of Marketing Theory and Practice Conference.
# "Bias in Global Marketing Research," (March 1995) with Veronica Horton, Manish Shah, Nanda K. Viswanathan, Margaret Hanke and Antonio Pombrol, Association of Marketing Theory and Practice Conference.
# "Bias in Consumer Research: A Review and Some Clarifications," (March 1994) with Veronica Horton, Nanda K. Viswanathan and Margaret Hanke, Association of Marketing Theory and Practice Conference.
# "Do Warranties Really Affect Product Attitudes?" (1991) Southern Marketing Association Conference.
# "The Development of the Concept of Consumer Satisfaction in Marketing Thought" (1991) with Lawrence S. Lockshin, Southern Marketing Association Conference.
# "The Balancing of Research and Teaching," (November 1991), The Third National Conference on the Training and Employment of Teaching Assistants.
# "The Teaching of Large Sections at Universities," (November 1991) The Third National Conference on the Training and Employment of Teaching Assistants.
# "Situational Variables and Brand Strength," (August 1991) American Psychological Association Annual Conference.

References

[http://www.vitaminltd.com/default.asp?link=1&baslik=Biography&alt=2&konID=1&V=B&lang=en Sunil Erevelles Biography]
[http://www.belkcollege.uncc.edu/default.asp?id=71&objId=91 Sunil Erevelles Profile]

See also

[http://www.google.com/search?q=Sunil+erevelles&rls=com.microsoft:en-us&ie=UTF-8&oe=UTF-8&startIndex=&startPage=1 Sunil Erevelles on Google]
[http://www.topforesight.com/conference/sunil/profiles.aspx Sunil Erevelles Conference]