- SaveEasy
SaveEasy (formerly "Atlantic Save-Easy") is a chain of small retail
grocery store franchises in theAtlantic Provinces ofNewfoundland and Labrador ,New Brunswick ,Nova Scotia , andPrince Edward Island , owned byLoblaw Companies Limited The chain was owned by Atlantic Wholesalers Ltd. of
Sackville, New Brunswick , and the first SaveEasy opened in1959 , followed by rapid expansion to quickly become the region's second-largest grocery banner, behindSobeys .Loblaws entered the Maritime provinces in 1976 when they purchased Atlantic Wholesalers. This was followed by a period of restructuring which saw SaveEasy stores introducing Loblaw house brands such as "No Name" during the recession of the early 1980s, as well as updating SaveEasy's logo to match the
Loblaws logo. In some instances, certain SaveEasy stores were converted from franchise-owned to corporate-owned and saw their name change to the No Frills brand during this time. There were also some larger SaveEasy stores that carried the name SaveEasy Warehouse Foods, that were typically found in shopping malls, while the normal SaveEasy stores tended to be stand-alone locations.Most SaveEasy stores in urban areas were closed or converted to the larger Atlantic SuperValu or the mega-size
Atlantic Superstore concepts; with the remaining Atlantic SaveEasy stores redesigned.The SaveEasy name, with a few exceptions, is now usually found in small towns and rural areas while the Atlantic SuperValu brand has largely disappeared as the company standardized its brands.
While still considered a separate chain, in 2008, SaveEasy adopted branding very similar to that of
Quebec 'sProvigo , also owned by Loblaw. The "P" in the Provgo logo is simply changed to an "S", and the SaveEasy slogan "So quick, so good!", is a translation of Provigo's "Si vite, si bon!"External links
* [http://www.saveeasy.ca SaveEasy website]
ee also
*
List of supermarkets
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