Qforma

Qforma

Qforma, Inc. [ [http://www.qforma.com/ Qforma web site] ] was founded in 2000 by physicist Roger D. Jones from the Los Alamos National Laboratory, and pharmaceutical executive, Kelly D. Myers. The company is one of several companies in Santa Fe, New Mexico that were founded on technologies first created at the Los Alamos National Laboratory and the Santa Fe Institute. [ cite book | author=Regis, Edward | title=The Info Mesa: Science, Business, and New Age Alchemy on the Santa Fe Plateau | location= New York | publisher=Norton| year=2003 | id=ISBN 0-393-02123--8 ] Qforma applies machine learning, adaptive computation, and other data mining techniques to large pharmaceutical business data flows. The technology [ [http://www.qforma.com/Portals/0/PublicDocs/PE_Mag_1_07.pdf Kelly D. Myers, "Tomorrow's Changes Today," Pharmaceutical Executive Magazine,(January 2007).] ] is used to reduce inefficiencies in traditional sales and marketing techniques with the goal of delivering products to patients more effectively.

References

ee also

:Info Mesa:Center for Adaptive Systems Applications (CASA):BiosGroup:Prediction Company:David Weininger:Pharmaceutical marketing


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