Text message marketing

Text message marketing

This is the practice of taking the marketing message directly to the personal pocket of the prospect. It can appear to be very intrusive, so marketers must tread carefully.

The ownership and use of cell/mobile phones has gained huge market penetration. Their use as a marketing tool is in its infancy. On radio and television most adverts include a keyword on a short-code as a one-way request from the prospect to the organization. But few companies are using the text message as a two-way vehicle.

Everyone carries their personal phone with them, if you want to reach your prospects where they are, you need to buy (expensive) or grow your own list. A way to quickly grow your own list is to provide a once-in-a-life-time offer using a viral Short Message Service (SMS) campaign Viral marketing.Fact|date=September 2008 So long as you don't over-use your prospects, you can keep sending text messages for quite a while, building up brand awareness, and with the use of suitable humor you can build loyalty too.Fact|date=September 2008

It's estimated that 94% of all text messages are opened.Fact|date=September 2008 The average cost of email averages nine cents per message.Fact|date=September 2008 Average market rates for texting are ten cents per message. 70% of the domestic Clarifyme|date=September 2008 market has adopted text messaging.

You can also use text message marketing as a B2B tool, for instance to maintain a set of contract staff [http://www.textmarketer.co.uk/news.php?action=fullnews&id=200] .
[http://www.out-law.com/page-1917] .


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • message — Ⅰ. message UK US /ˈmesɪdʒ/ noun [C] ► COMMUNICATIONS a short piece of information that you give or send to a person when you cannot speak to them directly: message from sb for sb »There was a message for you from the catering company. message… …   Financial and business terms

  • Text messaging — Texter redirects here. For the American surname, see Texter (surname). Txt msg redirects here. For the TV series, see Pop Up Video. A user typing a text message on an LG enV (VX9900) Text messaging, or texting, refers to the exchange of brief… …   Wikipedia

  • message — noun 1 from one person to another ADJECTIVE ▪ important, urgent, vital ▪ brief, short ▪ incoming, outgoing ▪ …   Collocations dictionary

  • Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou …   Wikipédia en Français

  • Digital marketing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Mobile marketing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Mobile Marketing — can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more… …   Wikipedia

  • Multichannel marketing — is marketing using many different marketing channels to reach a customer.[1] In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. The objective… …   Wikipedia

  • Digital marketing system — A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS products. It combines a content management system (CMS) with syndication across web, mobile and social channels. Contents 1 Web 2 Social 3… …   Wikipedia

  • Publicité et marketing — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou …   Wikipédia en Français

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”