Alpinestars

Infobox_Company
company_name = Alpinestars Inc.
company_
company_type = Private
foundation = 1963
founder = Sante Mazzarolo
location_city = flagicon|Italy Asolo, Veneto
location_country = Italy
key_people = Gabriele Mazzarolo
num_employees =
industry = Motorsport clothing
Extreme sports clothing
Casual clothing
revenue =
products =
slogan = Racing Ahead.
One Goal. One Vision.
homepage = [http://www.alpinestars.com/ www.alpinestars.com]

Alpinestars is a technical safety gear manufacturer for motorcycle and auto racing (MotoGP, Motocross, Formula 1 and NASCAR), as well as extreme sports.

They have also developed a fashion clothing division for men’s and women's sportswear lifestyle apparel, based upon Alpinestars' heritage in motorsports.

Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company started out making hiking and ski boots, but quickly focused on making boots primarily for motocross racing. In the 1990s, the company branched out into manufacturing all types of protective and technical gear ranging from gloves and jackets to full leather suits for motorcycling and today they have offices in Los Angeles and Tokyo while the original headquarters and main research & development labs remain in Northern Italy. The company takes its name from the English translation of the Italian word for "edelweiss" (stelle alpine) which, when translated into English, literally means "Alpine stars".

The company is today headed by Sante's son, Gabriele Mazzarolo [1] and their claim to fame is the Tech 10 boots that have been worn on the feet of some of the world’s best motocross and supercross racers. Alpinestars is now a global brand, developing technical racing products for MotoGP with leather suits, boots, gloves and protection worn by the last two World Champions Nicky Hayden and Casey Stoner. In auto racing, flame and heat retardant Nomex suits, footwear, gloves and underwear have been developed in Formula 1 and NASCAR with recent Champions Fernando Alonso and Jimmie Johnson.

With the growth of motorcycling consciousness in the urban environment and Alpinestars leading influence in awareness and apparel style the fashion division was established, with design centres in California and Italy, to develop clothing for a sophisticated audience with an international sense of style and taste for fine detail and quality.

ponsorship

The list of sponsored racers and athletes include:

*MotoGP: Toni Elías, Dani Pedrosa, Nicky Hayden, John Hopkins, Casey Stoner
*Superbike: Troy Corser, Noriyuki Haga, Karl Muggeridge, Carlos Checa, Shane Byrne, Ben Spies, Tommy Hayden, Jamie Hacking, Eric Bostrom, Jason DiSalvo, Jake Zemke
*Motocross/Supercross: Ben Townley, Chad Reed, Mike Alessi, Eric Sorby, Joe Oehloff, Kyle Cunningham, Nathan Ramsey, Kelly Smith, Jeff Gibson, Davi Millsaps, Brock Sellards, Darcy Lange, Jason Lawrence, Justin Brayton, Michael Byrne, Branden Jesseman, David Vuillemin, Jeff Alessi, Justin Keeney, Michael Lapagila, Chris Gosselaar, Grant Langston, Josh Hansen, Martin Davalos, Paul Carpenter, Richie Owens, Matthew Goerke, Joshua Hill, Ivan Tedesco, and Christophe Pourcel.
*World Rally Championship (WRC): The Late Colin McRae.
*Formula 1: Jenson Button, Rubens Barrichello, Jarno Trulli, Honda Formula 1, Panasonic Toyota Formula 1, Force India Formula 1.
*FIA GT: JetAlliance Racing (The Whole JetAlliance Racing Team use Alpinestars racing suits), Philipp Peter.
*NASCAR: Kurt Busch, Kyle Busch, Jeff Gordon, Jimmie Johnson, and Casey Mears.
*Rally America Championship: Travis Pastrana, Tanner Foust, Ken Block.
*Indy Racing League: Danica Patrick, and Enrique Bernoldi.
*BMX: Ryan Guettler, Chad Kagy, Kevin Kiraly, and Ben Snowden.
*Surfing/Wake boarding: Sunny Garcia, Makua Rothman, Chino Sue-a-Quan, and Jeff Weatherall
*Mountain Bike: Greg Minnaar and Matti Lehikoinen
*Snow Boarding: Chanelle Sladics
*Drifting: Tanner Foust, Drift Alliance ( Tony Angelo, Chris Forsberg, Vaughn Gittin Jr & Ryan Tuerck )

References

External links

* [http://www.alpinestars.com Alpinestars]
* [http://alpinestars.motorhelmets.com/ Alpinestars History]