Strategic Name Development

Infobox Company
company_name = Strategic Name Development
company_
company_type = Private
foundation = 1992
location = Minneapolis, Minnesota; USA
key_people = William Lozito, President and Chief Branding Officer; Diane Prange, Senior Vice President and Chief Linguistics Officer
industry = Branding, Naming
homepage = http://namedevelopment.com/

Strategic Name Development is a leading naming company co-founded in 1992 by William Lozito and Diane Prange. The company’s work spans from naming and nomenclature systems to brand architecture and brand name research [Hein, K (December 8, 2003). Research study: New brand names not making their mark. Brandweek. Vol. 44, Issue 45, p. 12.] . Headquartered in Minneapolis, Minnesota [Mucha, Thomas (November 1, 2005). [http://money.cnn.com/magazines/business2/business2_archive/2005/11/01/8362833/index.htm New names for old companies: When, Why, and How to Change a Company’s Most Valuable Asset.] " Business 2.0 Magazine".] , Strategic Name Development has an extensive list of clients across a wide variety of industries, Including:

*Bayer HealthCare
*Cadbury Adams
*Campbell Soup Company
*Discover Financial Services
*Georgia-Pacific
*Johnson & Johnson
*Pernod Ricard USA
*Sprint Nextel Corporation
*Texas Instruments
*Wendy's [Strategic Name Development (2007), [http://www.namedevelopment.com/naming-clients.html "Our Clients"] .]

In addition to developing brand names and nomenclature systems for clients, Strategic Name Development has conducted a good deal of research on marketing and naming topics. In 2006, the company surveyed consumers to understand the connotations that are tied to different consonant letters. Strategic Name Development has also researched individual perceptions of various brand names [Hein, K (December 8, 2003). "Research Study: New Brand Names Not Making Their Mark." "Brandweek". Vol. 44, Issue 45, p. 12.] , naming suffixes [Colbin, Kaila (November 2006). A GT by any other name. "Top Gear NZ". Issue 9, pp. 99-101.] and restaurant logos [Cebrzynski, Gregg (May 3, 2004). [http://findarticles.com/p/articles/mi_m3190/is_18_38/ai_n6023956 "Consumer Restaurant Logo Survey Finds Simple Design is Best"] . "Nation's Restaurant News".] , and compiled extensive research on yearly company name changes.

Strategic Name Development comments on current naming and marketing issues in the company’s NameWire blog, which is published daily.

References

External links

* [http://www.namedevelopment.com/ Strategic Name Development Homepage]
* [http://www.namedevelopment.com/blog Name Wire Blog]
* [http://businessblogwire.com/2005/10/small_business_blog_review_str.html Small Business Blog Review of NameWire]