Winnie Yu

Winnie Yu 俞琤 (born 1954) is a famed Hong Kong Radio Personality and the Deputy Chairman of Hong Kong Commercial Radio.

Early Life And Career

Yu lived in Mid-Levels on Hong Kong Island, on Babington Road, with her parents, sister and brother. She was considered creative, artistic and daring at her school, St. Stephen Girls College, an exclusive Christian all-girls school (kindergarten through high school). Winnie was considered very advanced for the times, writing and producing controversial plays in the strict environment of the religious school.

Yu left Hong Kong's St. Stephen Girl's Secondary School in 1971, when she was in that school's Fifth Form programme. She entered Hong Kong Commercial Radio (CR) as a DJ and first hosted a Breakfast radio programme titled "Morning Friends" (早晨老友記). She was subsequently given the role of Creative Director and then Programme Director of the newly-formed youth radio channel CR2.

In 1982, Yu left Commercial Radio to form her own production company Mes Amis Productions and was involved in a range of media projects, including movie production.

Yu was invited to return to CR in 1988 as General Manager, a position she will hold until the 2000's, when she started to gradually step out of the station's administrative core. Yu completely resigned as CEO in 2003 and became CEO of a joint venture company between Commercial Radio and Pacific Century Cyberworks, PCC Skyhorse.

Recent History

Yu returned to CR in 2004 as Deputy Chairman during one of the company's most controversial periods and instituted a number of programming reforms. Most notable was the cancellation of the infamous "A Teacup In A Storm" (風波裡的茶杯), hosted by Albert Cheng. The host, along with Raymond Wong Yuk-man (another radio personality), were fired from the station and new programmes initiated, including "On A Clear Day".

Most recently, Yu has announced her involvement in a new project created jointly by Commercial Radio and the charity St.James' Settlement and funded by the Hong Kong Jockey Club; "Skyhigh" is described as a media training and creative production house exclusively for disadvantaged youth living in the Tin Shui Wai district of Hong Kong, offering training and job placement within the media industry.