False shortage

False shortage

A false shortage is a form of artificial scarcity induced by a supplier, often with the intent to elevate consumer demand above levels that may otherwise be achieved in the absence of such scarcity.

Companies may induce a false shortage to give rise to a common perception of the rarity or uniqueness of a product or service, when they are, in reality, neither precious, nor difficult to produce.

Suppliers often stand to gain from a false shortage, because it can help increase consumer demand without a corresponding decrease in price, and hence an entity's perceived value. This results in an increase in short-term profit.

References

[http://www.poynter.org/article_feedback/article_feedback_list.asp?id=36869 False Shortage Of Natural Gas]


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