- 55dsl
Infobox_Company
company_name = 55DSL
company_logo =| company_type =Private company
foundation =Italy (1994 )
location =Marostica , province ofVicenza ,Italy
key_people = Andrea Rosso, Creative Director
Renzo Rosso, Founder
industry =Clothing
products =Clothing
revenue = profit £unknown GBP
num_employees = unknown
homepage = [http://www.55DSL.com/ www.55DSL.com]55DSL is a company founded in
Italy in1994 which sells male and female clothing all around the world.History
In the beginning 55DSL was an experimental line for
Diesel . Its first collection was called 'FW94, Subzero Winter' - a male collection comprising of 55 pieces in total.After 5 years operating under Diesel, the brand became an independent business unit, and moved from Italy to Balerna in Switzerland. Here it stayed for six years (until 2005), when it moved back again to Italy.
The current Creative Director of 55DSL is Andrea Rosso, son of Diesel creator Renzo Rosso (*1955). [Susan H. Fishman: [http://www.shoppingcenterbusiness.com/articles/DEC07/story21.shtml New Diesel Concept Rolls Out In Major Markets. Denim giant Diesel grows younger, hipper apparel concept in the U.S.] Retail Review, December 2007 ]
Brand Identity
55DSL is a bridging brand between urban culture and fashion. The core market for the brand is late teens and twenty-something urban men and women. According to the brand website, the brand is there to appeal to fashion-minded, young people, interested or involved in active sports, who have a
DIY attitude.Brand Vision
The company's mission (as stated on the company website) is to "become the most famous fashion option in street-wear".
References
External links
* [http://www.55DSL.com/ 55DSL]
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