Lomo Watersport

Lomo Watersport is a trading name for Lomo Industries Ltd, a UK company registered in Scotland. Established in 2000 [Companies House Records] their watersports product line is lead by their wetsuits range. Lomo's product range focuses on the kayaking, diving and sailing sectors with surfing and windsurfing. Lomo was founded by Mark Lowery and Bruce Morrison who are the only 2 directors of the company. The name Lomo comes from the first two letters of each of their second names and not from the fact they are based close to Loch Lomond as many people believe.

Product Lines

Lomo's main product lines include:- [ [http://www.ewetsuits.com Lomo Watersport's Main Wetsuits Website] ]

* Wetsuits: A full range of wetsuits for both male and female in many styles.
* Drysuits: A range of surface drysuits for sailing and kayaking.
* Footwear: A range of neoprene footwear including sailing boots.
* Headgear: A range of hoods including hoods and skull caps.
* Dry bags: A range of dry gear bags for watersports users.
* Dry tops: A range of kayakers dry tops with latex seals.

Business Model

Lomo's business model is different from that of many other companies in its field as they do not distribute their products through retailers. Lomo only sell their products through their own website and through their own single high street outlet in Glasgow, Scotland⁽²⁾. Lomo state that this direct sales approach allows them to deliver high quality products at lower prices than their competitors. Lomo also supply specialist equipment out outdoor outfitters and activity providers which is designed to cope with very high usage and wear levels experienced in these industries.

Business Growth

Lomo plan to expand into mainland Europe and North America georgraphically whilst also growing their product range into the large sailing market.

References

External links

[http://www.ewetsuits.com Lomo Watersport's Main Wetsuits Website]