Scientific Advertising

Scientific Advertising

"Scientific Advertising" was written by Claude C Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book.

In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

External links

* [http://www.scientific-advertising.co.uk/ Scientific Advertising] - Free Online Copy, all 21 Chapters.
* [http://www.improvementaudio.net/scientific-advertising-audiobook.htm Scientific Advertising Audiobook]
* [http://www.abrahamclub.com/downloads/ebooks-and-excerpts/claude-hopkins-scientific-advertising/details.html Scientific Advertising] - PDF version
* [http://www.claude-hopkins-scientific-advertising-dvd.com Scientific Advertising The Movie] - Worlds First Digital Book


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