Jewel Food Stores (Australia)

Jewel Food Stores (Australia)

Jewel Food Stores was a discount supermarket chain in Australia that is now defunct. The chain was originally owned and operated by the Fleming family. They are not related to the American supermarket chain now owned by Supervalu.

The Fleming family sold their Flemings supermarkets to Woolworths Limited in June 1960. They continued operating that chain through Woolworths for the next 10 years before acquiring the 42-store Warmans grocery chain and relaunching it as a discount supermarket under the 'Jewel Food Stores' name. Its generic product range was called 'No Name'.

Jewel was pitched as a low-price supermarket chain similar to Flemings. It was credited with bringing the food barn concept to Australia through the Jewel Food Barn format, which sold dry groceries and frozen foods only. The stores had a downmarket look similar to its major rival Franklins, another discount supermarket chain based and established in Sydney. To a lesser extent, it also competed with the Newcastle-based Shoeys discount supermarkets, later to be taken over by BI-LO from South Australia.

While Jewel found limited success in New South Wales against long-time incumbent Franklins, Jewel entered Victoria a few years before Franklins and found more success there. In the early 1990s, Jewel launched Jewel Country Fresh in response to Franklins and BI-LO launching market-style full-line discount supermarkets. Jewel also acquired the Rainbow supermarket in Doonside, Western Sydney. These formats carried not only dry groceries and frozen foods, but also fresh foods in a market-style environment.

In 1995, Jewel Food Stores Pty Ltd was acquired by Davids Holdings (which later became Metcash Trading Ltd). In 1998 Davids sold its chain of 130 Jewel supermarkets to Independent Retailers for about $100 million. A number of stores closed. The Jewel name disappeared completely when Independent Retailers rationalised their 29 different grocery banners to form one, Independent Grocers of Australia (IGA).

Advertising

As it was a discount supermarket, Jewel usually only advertised specials in-store, rather than advertise the specials everywhere. However, in 1995, Jewel did have an advertising campaign, emphasising on its low-price positioning. This was in the same year that the Fleming family sold the 130 Jewel supermarkets to what is now Metcash (then Davids).

ee also

* Flemings
* IGA

References

* [http://www.fundinguniverse.com/company-histories/Metcash-Trading-Ltd-Company-History.html Metcash Trading Ltd]
* [http://www.mcgraw-hill.com.au/mhhe/marktng/quester/stu/mitn_06.doc Marketing News McGraw Hill]
* [http://www.smh.com.au/text/articles/2007/12/04/11965306747.html From groceries to the gallops]


Wikimedia Foundation. 2010.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • Jewel Food Stores — could refer to: * Jewel (supermarket) an American grocery store chain * Jewel Food Stores (Australia) an Australian supermarket chain …   Wikipedia

  • Jewel — may mean: *Gemstone or jewellery *Common name for damselflies of the family Chlorocyphidae *Jewel case, a CD or DVD holder *Jewel bearing, used in sensitive measuring equipment *Jewel (supermarket), a grocery store chain *Jewel Food Stores… …   Wikipedia

  • Jewel (supermarket) — Infobox Company company name = The Jewel Companies, Inc. company company type = Subsidiary of Supervalu slogan = Fresh to your family from Jewel foundation = 1899 (Chicago, Illinois, U.S.) location = Melrose Park, Illinois, U.S. key people = Jeff …   Wikipedia

  • BI-LO (Australia) — Infobox Company name = Bi Lo Supermarkets type = Subsidiary slogan = Why Pay More! foundation = 1970s founder = John Weekes key people = location city = Hawthorn East, Victoria location country = AUS locations = 72 [cite web | title = Our Stores… …   Wikipedia

  • Australia — /aw strayl yeuh/, n. 1. a continent SE of Asia, between the Indian and the Pacific oceans. 18,438,824; 2,948,366 sq. mi. (7,636,270 sq. km). 2. Commonwealth of, a member of the Commonwealth of Nations, consisting of the federated states and… …   Universalium

  • President's Choice — The President s Choice logo The Fre …   Wikipedia

  • IGA (Australian supermarket group) — IGA (Independent Grocers of Australia) Type Supermarket chain Industry Retail Founded 1988 Key people …   Wikipedia

  • List of Old Boys of The Scots College (Sydney) — This is a List of notable Old Boys of The Scots College, they being notable former students known as Old Boys or Old Scotsmen of the Presbyterian Church school, The Scots College in Bellevue Hill, New South Wales, Australia. Academic *John… …   Wikipedia

  • Flemings (supermarkets) — Flemings is a chain of supermarkets in Sydney, Australia. The chain is owned by Woolworths Limited and only four supermarkets still trade under the Flemings brand name. Internally they are known as Woolworths, feature the same marketing materials …   Wikipedia

  • Skaggs family — The Skaggs Family, starting from a small frontier town in southern Idaho, came to have an important impact on merchandising across much of the United States. During most of the 20th century, the Skaggs name became prominent on hundreds of store… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”