- Insurephoenix.com
Instride.com provides
car insurance in the state ofArizona . Instride.com has a localized focus in contrast to larger providers and differentiates itself by touting acustomer -focused approach to car insurance. This method is established through a fast,online quoting process that can be completed in less than 10 minutes and by offering a wide variety ofpolicy levels and pricing that can be customized by each user.History
Instride.com debuted in the Arizona market in February 2007. According to its website, instride.com spent more than a year researching
consumer needs in the online car insurance market in order to bring forward its customer-focused approach.Products
Instride.com offers three different customizable policy types. They are Basic, Plus, and Prime. These products differ based on the amount of
coverage they provide insureds. The opportunity for shoppers to customize their car coverage online has drawn a variety of interest - from consumers who seek affordable, basic coverage to those whose needs are more comprehensive.Competition
Instride.com competes with other online insurance companies, such as
Esurance ,GEICO , and Progressive, as well as more traditional providers likeAllstate ,State Farm , andNationwide . While many of its competitors focus singularly on price, instride.com looks to add high quality service and customized policies to competitive pricing.Marketing Efforts
instride.com has a
grassroots approach tomarketing that has been based around local communityoutreach programs in Arizona.Press releases provide information on a series of community events held in the Phoenix area. Instride.com has partnered with the Phoenix Police and Anthem [Arizona] Sheriff’s Department to promote child safety in the community by distributing child ID kits complete with pictures andfingerprints . Additional programs include family events at the Phoenix Zoo emphasizingfun andsafety .External links
* [http://www.instride.com instride.com]
* [http://www.phoenixzoo.org Phoenix Zoo]
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