Earth shoe

Earth shoe

Earth shoes were an unconventional style of shoe invented in the 1970s in Scandinavia: unlike other shoes, the soles were thick and the heels were thin (Negative Heel Technology), so wearing them one walked heel-downward. The advertisements said that it was like walking on the beach, where one's footprints are this way.

The firm is still in existence, and has recently re-introduced shoes with negative heels in a variety of styles ranging from sandals to running shoes.

External links

* [http://www.earth.us/ Earth shoes] , USA
* [http://www.earthshoe.co.uk/ Earth shoes] , UK, Europe


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