Super Greg

Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmstrom for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans. [Citation
writer=Baar, Aaron
title=Creative: Campaigns - Fashion Statement
publisher=All Business
date=2000-07-31
work=Ad Week
url=http://www.allbusiness.com/marketing-advertising/4188697-1.html
accessdate=2008-04-27 ] [cite web
title=Can't Bust 'Em
publisher=ZDNET Australia
date=2001-01-10
work=Business News
url=http://www.zdnet.com.au/news/business/soa/Can-t-bust-em/0,139023166,120108076-1,00.htm
accessdate=2008-04-25 ] The campaign launched with a one-page website (www.supergreg.com) [ [http://supergreg.dodonetwork.net/ "Mirror" (online copy) of original website] ] and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee.

Super Greg was portrayed by Sacha Baron Cohen. [Citation
writer=Lauerman, Kerry
title=It's Borat Day!
publisher=Salon
date=2006-11-03
work=Video Dog
url=http://archive.salon.com/ent/video_dog/comedy/2006/11/03/supergreg/index.html
accessdate=2008-08-27 ] Cohen's own Ali G character bears a striking resemblance to Super Greg.

References

External links

* [http://supergreg.dodonetwork.net/ "Mirror of the original Super Greg page"]