Peter Penny

Peter Penny joined the corporate communications industry over 30 years ago and has specialized in the conception and production of events, product launches and road shows for many multi national clients. These have included the Inland Revenue, DTI, and sections of the EU in the public sector, and IBM, Ford, Peugeot, BA, Mobil, BT, PricewaterhouseCoopers and Xerox in the private sector. More recently, he has worked with Arcelor Mittal.

Penny was responsible for staff communications in the British Airways/British Caledonian merger. He has held board positions in a number of agency groups such as Purchasepoint, Saatchi & Saatchi, MMA and HP-ICM. Penny founded The CONNECTiON Group in London and Brussels in 1994 to focus on an expanding pan-European communication need.For six years he advised the EU office for Regional Policy and Structural Funds on communication strategies for the EU Enlargement program.

Membership of professional bodies

*British Chamber of Commerce (Brussels)
*Vice Chairman of Business Development Group in conjunction with The British Embassy
*British Chamber of Commerce (Luxembourg)
*American Chamber of Commerce (Brussels)

Main publications

*The Complete Guide to Modern Management (Mercury)