RGX

RGX

RGX is a body spray owned by The Dial Corporation and launched by Right Guard in January 2007.

The product is an attempt by Dial to break in to the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older men. [ [http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003555840 Dial Hopes Right Guard Can Cut Into Axe's Business ] ] [ [http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=56665 MediaPost Publications - It Ads Up: Right Guard Takes Swing At Axe - 03/07/2007 ] ]

RGX employed the Internet to create buzz via a men's lifestyle website called RGX Life [http://www.rgxlife.com (www.rgxlife.com)] , followed by television, print, and public relations activities. Television and online banners feature actress Rachel Specter.

Fragrances

Currently, RGX has six fragrance variants:

* CHILL
* RUSH
* SURGE
* REFRESH
* ICED
* PURE 50

References

External links

* [http://www.rgxlife.com RGX Bodyspray Official Website]
* [http://www.dialcorp.com Dial Corporation]


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