Kobe Collection

The nihongo|Kobe collection|神戸コレクション is a fashion event has been held in Kobe, Japan and other cities during spring and autumn every year since 2002; over 30 brands and some have participated. It is characteristic of this event that is public relations to consumer,and chance for young designers to publish their own design.

In half past of 19th century, there were many trading companies and banks that made inroads into Kobe, and the comparatively wealthy families who worked for these companies, tended to live on mountain side of Kobe and Ashiya. Originally the Kobe fashion-style was seen in children of such wealthy families. The fashion-style was characterized by the refined everyday wear which in quiet colors (navy blue, black, white and gray), in contrast to the popular style for girls in Osaka. From around 1990, many Japanese women's magazines came to take up this style, because it is known to look refined and cute by women in their teens and young adults. A magazine named Kobe Style focuses on the style trends of Kobe. [http://f32.aaa.livedoor.jp/~extract/style/index.html what is kobe-style? (japanese)] , retrieved March 14, 2007] [http://www.kobe-np.co.jp/rensai/kobe/kobe6.htm article in Kobe newspaper about fashion (japanese)] , retrieved March 14, 2007] [ [http://www.tv-tokyo.co.jp/wbs/2001/05/08/news_day/n5.html introduction by TV-Tokyo (japanese)] ] , retrieved March 14, 2007]

The mode of "Kobe-Style" has somewhat changed, although it is expressed as a pronoun of a conservative fashion in Japan currently, it has been popular among young Japanese girls. Kobe collection has held a strong social background in Japan and surrounding east-Asian countries; In 2007, Kobe collection was held in Shanghai, Yokohama, and in Kobe. [ [http://www2.explore.ne.jp/feature/kobe.html an interpretive article of Kobe Collection] , retrieved March 14, 2007]

And Kobe collection will hold in Second Life,an Internet-based virtual world developed by Linden Research, Inc (commonly referred to as Linden Lab). [ [http://www.sankei.co.jp/keizai/it/070915/itt070915001.htm Sankei Newspaper 15 Sep. 2007] , retrieved September 16, 2007]

Brands (Kobe Style)

* CLATHAS [http://www.clathas.co.jp/main.html]
* QUEENS COURT
* VICKY
* M-premier
* INTER PLANET
* INGNI
* LE CIEL BLEU [http://www.lcb.co.jp/brand/index.html]

Another main brands ( Japanese fashion brands and overseas )

Sponsors (2002 - 2007)

* Mainichi Broadcasting System
* Tokyo Broadcasting System
* Toshiba
* American Express
* Asahi Breweries
* Coca-Cola
* JJ (magazine)
* Daimaru
* Haagen-Dazs
* Thailand
* Wacoal
* VISA Japan
* Shiseido
* Kirin Brewery Company
* Namco Bandai
* UCC Ueshima Coffee Co.
* Nissan Motors
* Asahi Kasei
* Kodansha

References

External links

* [http://kobe-collection.com/ The Kobe Collection]