- Book building
Book building is basically the process of generating a book of investor demand for the shares during an
IPO for efficient price discovery. Usually, the issuer appoints a majorinvestment bank to act as a book runner.Book building is a common practice in developed countries and has recently been making inroads into
emerging markets as well, includingIndia . The whole book building process is done on-line.Process
During the fixed period of time for which the subscription is open, the book runner collects bids from investors at various prices, between the floor price and the cap price. Bids can be revised by the bidder before the book closes. The process aims at tapping both wholesale and retail investors. The final issue price is not determined until the end of the process when the book has closed. After the close of the book building period, the book runner evaluates the collected bids on the basis of certain evaluation criteria and sets the final issue price.
If demand is high enough, the book can be oversubscribed. In these case the
greenshoe option is triggered.External links
* [http://www.lkpsec.com/website/Book%20Building.htm About Book Building]
* [http://www.rediff.com/getahead/2006/mar/06ipo.htm Understanding IPO jargon]
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