Unicru

Unicru is an American computer software company that produces software for Human Resources departments. In particular it provides products and services that allowFact|date=June 2008 companies to measure the quality of job applicants and their suitability for particular positions by giving them personality tests. Many of their customers are large retailers such as Lowe's, [citeweb|url=http://www.internetretailer.com/internet/marketing-conference/87362-customer-success-accelerates-unicru-growth.html|title=Customer Success Accelerates Unicru Growth|publisher=Internet Retailer|date=2004-08-18|accessdate=2008-08-30] Hollywood Video, Albertsons, Circuit City, Toys R Us, PetSmart, [citeweb|url=http://www.bizjournals.com/portland/stories/2006/01/16/story4.html?jst=s_cn_hl|title=Unicru grows in face of fierce foes|publisher=Portland Business Journal|author=Earnshaw, Eliza|date=2006-01-13|accessdate=2008-08-30] Best Buy, [citeweb|url=http://www.benchmark.com/news/sv/2004/02_18_2004.php|title=With growth, Unicru dares to dream of IPO|publisher=The Oregonian|date=2004-02-18|author=Francis, Mike|accessdate=2008-08-30] Whole Foods and Blockbuster Video.

Unicru was founded in 1987 as Decision Point Data and is headquartered in Beaverton, Oregon. It acquired two other software companies: Guru.com in 2003 and Xperius (formerly Personic) in 2004. The Guru.com URL and logo were subsequently sold to eMoonlighter.com which now operates under the Guru.com brand.

In August 2006, Kronos announced it had acquired Unicru. [citeweb|url=http://www.gartner.com/DisplayDocument?doc_cd=142090|title=Kronos to Reach Beyond Workforce Management With Unicru Buy|date=2006-07-18|publisher=Gartner|accessdate=2008-08-30]

Unicru utilizes a timed multiple choice test as a means of determining employment eligibility. The multiple choice questions are in a format where you pick either 'Strongly Agree', 'Agree', 'Not Sure/Somewhat Agree', 'Disagree', or 'Strongly Disagree'. The system penalizes you for too many answers where you choose 'Strongly' as part of your answer and it also penalizes you for answers where you pick the middle answer. The system is designed to determine whether or not you cotradict yourself by asking the same question twice or it asks you the same question with slightly different wording. It also utilizes generalized psychology.

See also

* Industrial and organizational psychology

References