- Sweet'n Low
Sweet'n Low (trademarked as Sweet'N Low) is a brand of
artificial sweetener from granulatedSaccharin ,dextrose andcream of tartar . It was invented and first introduced in 1957 byBenjamin Eisenstadt and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented thesugar packet , but neglected to patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product. The name "Sweet'n Low" itself derives from an 1863 song byJoseph Barnby , which took both its title and lyrics from anAlfred Lord Tennyson poem, entitled [http://rpo.library.utoronto.ca/poem/2182.html The Princess: Sweet and Low] . From the 1950s to the 1980s, Sweet'n Low held a virtual monopoly of the artificial sweetener market. Currently, according to Rich Cohen's book "Sweet and Low", it holds the #3 position in said market, behind Equal sweetener andSplenda .Sweet'n Low is US patent|3625711. Their
trademark of words "Sweet'n Low" andmusical staff is U.S. Trademark registration No. 1,000,000. InCanada , where saccharin is currently banned except for diabetic use only, the artificial sweetener used in Sweet'n Low iscyclamate . Ironically, cyclamate is banned in the United States. Both bans extend from the same set of experimental results from the 1960s in which a blend of saccharin and cyclamate was linked tobladder cancer in animal test subjects. The results were inconclusive and the US and Canada ended up each banning one of the two products. The Pink Panthercartoon character has been themascot for the brand since 2001. He appears on thepackaging andmarketing , and has appeared on the product'stelevision commercials . Sweet'n Low is manufactured and distributed in theUnited States by [http://www.sugarfoods.com Sugar Foods Corporation] and in theUnited Kingdom byDietary Foods Ltd .Sweet'n Low has been licensed to
Bernard Food Industries for a line of low-calorie baking mixes.An April 2006 memoir [http://www.amazon.com/gp/product/0374272298 Sweet and Low : A Family Story] by Rich Cohen details the trials and tribulations of inventor Ben Eisenstadt and his family before and after the development of Sweet'n Low.
A knock-off product exists under the name Sweetmate. It is available in a pink packet with blue logo lettering intended to be visually reminiscent of Sweet'n Low. The Sweetmate box even proclaims "same sweetener as Sweet'n Low at a sweeter price." [ [http://www.discountwholesaleonline.com/product.cfm/hurl/Sweetmate-Packets-by-Sweetn-Low-100-227124.html Sweetmate Packets by Sweet'n Low - 100] DiscountWholesaleOnline.com. Retrieved on 9-24-08.]
References
External links
* [http://www.sweetnlow.com Official U.S. site]
* [http://www.sweetnlow.co.uk Official U.K. site]
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