Scatter Chat

The term Scatter Chat refers to a recent marketing practice that takes the spreading of viral messages to another level. Delivered through blogs, email or video hosting sites, they are often humorous but can also be rather serious. In a similar way that viral messaging is so successful; the message will only work if people intuitively want to spread the link to friends or colleagues.

The difference scatter chat has over viral messaging is that it works by being provocative, evoking the respondent to take action and comment on what he or she has just seen. The respondent’s remarks will generally be held on the page that the message was viewed, for example in a blog or video hosting (such as youtube) sites comment section.

Scatter Chat is rumoured to have been coined by the branding agency Wolff Olins.

Commercial uses

Scatter chat lends itself favourably to any kind of research or feedback around various themes. As long as the message itself rings a cord with the audience the chances are very strong that a response will be recorded. This is a very cost effective way of gaining worldwide feedback on what it is you are trying to achieve through the scatter chat.