Edun Live on Campus

Edun Live on Campus is a pilot program started at Miami University in Oxford, Ohio. The student-run group buys blank T-shirts made in Africa with African-grown cotton, puts logos on them to raise awareness of social issues, and sells them to campus organizations and other groups. [http://www.ohio.com/mld/beaconjournal/news/local/states/ohio/counties/summit_county/16506128.htm]

EDUN

Edun Live is a sub-brand of Edun Apparel Ltd, or EDUN, the socially conscious clothing label founded in 2005 by U2 singer Bono, his wife, Ali Hewson, and clothing designer Rogan Gregory, a 1995 Miami graduate. The mission of EDUN is to increase trade and create sustainable employment for developing countries, particularly sub-Saharan Africa. [ [http://www.atu2.com/news/article.src?ID=4538 MU students launch Edun Live | U2 news article from @U2 ] ]

Goal

The goal – “promote trade, not aid” – is to promote fair trade in Africa, improve overall working conditions, and create sustainable employment in Africa.Edun Live currently manufactures clothing in a network of factories in sub-Saharan African countries, such as Uganda, Lesotho and South Africa. All blank shirts are made from 100% African cotton and the entire production process occurs in these three regions. [http://www.edun-live.com/ edun LIVE: t-shirt blanks, organic t-shirts, blank t-shirts made in sub-Saharan Africa ] ]

Edun Live aims to demonstrate to other companies that business with developing countries is achievable. They provide a business model that others can replace and hopefully follow. The company hopes Edun Live on Campus will expand to at least 40 college campuses by 2011. [http://abcnews.go.com/Business/SmallBiz/story?id=2819066&page=1 ABC News: ABC News ] ]

See also

* EDUN

References

Further reading

* Golz, Linda. "Hudson resident assists Bono." Akron Beacon Journal 20 Jan 2007
* Staff Report, "MU Students to Launch Edun Live"." Hamilton Journal-News 08 Jan 2007
* Cornwell, Lisa. "Bono Turns to U.S. College for Fair-Trade Business Pilot"." ABC News 242 Jan 2007
* Vuk, Vedran & DiLorenzo, Tom. "Bono the Capitalist Exploiter". Mises Institute, 05 Apr 2007

Notes

External links

* http://www.edun-live.com/
* http://www.edun.ie/index.asp