- WHAT (AM)
Infobox Radio Station
name = WHAT 1340 AM
city =Philadelphia, PA
area =Philadelphia, PA
branding = Martini Lounge Radio
slogan =
airdate = 1925
frequency = 1340 (kHz)
format =Adult Standards
power = 1,000watt s
class = C
facility_id = 33686
owner = Marconi Broadcasting
website = [http://www.martiniloungeradio.com/ www.martiniloungeradio.com/]WHAT is a commercial
radio station located inPhiladelphia, Pennsylvania , broadcasting on 1340 AM. WHAT currently airs an all "Martini Lounge" music format that initially began with a month ofFrank Sinatra 's music.WHAT flipped formats to the martini lounge format on
August 31 , 2007. According to their [http://martiniloungeradio.com/ website] The All-Sinatra format aired throughout the month of September. After September 30th, the station started an Adult Standards format featuring artists includingMichael Buble ,Harry Connick, Jr. ,Diana Krall and their format predecessors likeTony Bennett andPeggy Lee . Many have considered it the successor to WPEN's format from 1979 to 2004, even hiring former station DJs like Bob Craig and Mike Bowe.From January 19, 2007 to August 31, 2007, amid
WUBA -FM ("Rumba 104.5") becomingWRFF -FM ("Radio 104.5"), WHAT aired amodern rock music format called "Skin Radio," which also played poetry readings. It was seen as a replacement toY-100 , which was a previous modern rock station in Philadelphia, though it was on FM.Prior to that, WHAT aired an "urban talk" format marketed toward
African American s.During the 1960s, 1970s, and early 1980s, the station carried a traditional R&B & Soul music format .
Skin Radio continues, but as an internet-only radio station. [http://www.skinradio.com skinradio.com]
External links
* [http://www.martiniloungeradio.com/ Official Website]
* [http://www.skinradio.com Skin Radio. Internet-Only version of WHAT's previous Modern Rock Format.]
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*AMARB|WHAT
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