John Smedley (developer)

John Smedley (developer)

John Smedley is a computer game programmer, now President of Sony Online Entertainment as of 2007.

Smedley was involved with the creation and development of the original "EverQuest" and was co-founder of Verant Interactive, Inc., which became Sony Online Entertainment Inc. (SOE) after it was purchased by Sony Pictures Entertainment in 2000. [cite web |url=http://www.station.sony.com/sonyonline/images/bios/John_Smedley.doc |title=John Smedley Biogaphy |publisher=Sony Online Entertainment |accessdate=2007-06-19]

In 2007, he announced a change in direction for Sony Online Entertainment, including a broadening of business models beyond the subscription model and pursuing female consumers to balance their audience, which was 85% male at the time. [cite news|title=Sony’s Other Games Division Makes Push in New Direction |work=NY Times |date=2007-06-11]

References

External links

*moby developer|id=13629|name=John Smedley


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